Creating ads for RTB line items

Last updated on June 11, 2018

Create ads for real-time bidding (RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.”) line items. The actual creativeThe media asset associated with an ad, such as an image or video file. that serves for the ad is specified in real-time in the bid responseAfter evaluating a bid request, a real-time bidder’s communication to OpenX Ad Exchange, indicating if they’re interested in the impression, and if so, how much they’re willing to pay for it..


Before you can create an ad, you must set up an RTB line item.

Creating an ad for an RTB line item

To navigate to the Create Ad screen, open the RTB line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. you want to create an ad for and click Create Ad. On the Create Ad screen:

  1. Enter a unique Name.

  2. Select a standard IAB Size.

  3. Specify the Creative Type, or types, to serve when this ad's line item wins an impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions., such as Image or VAST.

  4. Click Create or Create & Add Another Ad.