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Creating ads for RTB line items

Last updated on August 7, 2017

For RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” line items, you specify the type of creativeThe media asset associated with an ad, such as an image or video file. to serve for the line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. when it wins an impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions.. The actual creative that serves for the ad is specified in real-time in the bid responseAfter evaluating a bid request, a real-time bidder’s communication to OpenX Ad Exchange, indicating if they’re interested in the impression, and if so, how much they’re willing to pay for it..

To create an ad for an RTB line item:

  1. Open the SSRTB line item you want to create an ad for, and above the list of ads on the Ads tab, click the Create Ad button. This opens the Create Ad screen where you need to specify details for the new ad.

  2. In the Name field, type in a name for the ad. This name must be unique to the container line item.

  3. In the Size list, select a standard IAB size for the ad in this list.

  4. Click in the Creative Type list and specify the type of creative to serve when this line item wins an impression, such as Audio, Image, or Text. You can specify more than one type.

  5. Select a Content Category. OpenX recommends you select a value such as Business or Shopping to describe the content of the ad. If you select multiple values and the publisherAn account type that represents a business with ad space to sell. blocks one of them, it will limit the number of bid requests you receive. Within a bid requestWhen OpenX Ad Exchange receives an ad request, it sends a communication containing details about the impression to selected real-time bidders to solicit bids for it., you will see the publisher's blocked categories to which you must adhere.

  6. (Optional) In the Content Attribute field, select one or more attributes to describe the content of the ad, such as Political or Excessive Animation.

  7. Select a Language for the ad.

  8. (Optional) Specify Flight DatesAn interval that specifies the maximum life span of a line item. If its impression goal is met before the end of the flight, the line item becomes unavailable. Flight dates must fall within order dates. for the ad, which determine the first date that the ad is expected to run, and the last date the ad is expected to run. These dates must fall within the flight dates for the container line item.

    • In the Start Date field, click the calendar and select a date, and type in a time (specified down to the minute). This date cannot precede today's date, and cannot be earlier than the container line item's start date. The default is no specific start date or time, which implies that it starts with the line item.

    • In the End Date field, click the calendar and select a date, and type in a time (specified down to the minute). This setting must fall within the boundaries of the line item's flight dates. The time defaults to 23:59:59 (just before midnight). The default is no specific end date or time, which implies that it ends with the line item.

  9. (Optional) Specify Days of Week to Run the ad. Choose either All or Specific Days to specify the days of the week that this ad should run during its flight. If you choose Specific Days, then click in the field and select a day in the list. Repeat this to specify more that one day of the week for the ad to run. These days must be within those set for the container line item.

  10. (Optional) Specify Hours of Day to Run the ad. Choose either All or Specific Hours to specify the times of the day that this ad should run during its flight. If you choose Specific Hours, then click in the field and select a one-hour time frame in the list. Repeat this to specify more that a single one-hour time frame for the ad to run. These days must be within those set for the container line item.

  11. (Optional) Specify a Frequency Cap for the ad. Select this check box to set a limit for the number of times this ad can be viewed by a particular user during a specific time period. Each view of the ad counts towards any frequency cap setting for the container line item. Then specify either a Session CapAn integer that specifies the total number of times during a session that a viewer can be exposed to a combination of ads for a particular line item. or a Lifetime Cap, as follows:

  12. (Optional) Specify an External IdentifierA free-form reference ID. For example, "Debbie's Account." for the ad, which references an external system that you may have integrated with OpenX Ad Exchange.

  13. (Optional) In the Notes field, type in additional information about the new ad.

  14. Click Create.

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