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Creating real-time bidding line items

Last updated on March 20, 2017

If enabled, you can create line items to bid on and purchase inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. in real-time (that is, when OpenX Ad Exchange receives the ad requestCommunication from a web browser or app to an ad server to display an ad.).

Note: Before setting up real-time bid line items, make sure that you specify your real-time bid settings on the Account > Real-Time Bid Settings tab.

If private marketplaces are enabled for your account, you need to create at least one SSRTB Deals line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. in order to bid on deals.

To create a real-time bidding (RTB) line item:

  1. Make sure you have created an order in the Ad Exchange user interface.

  2. Open the order that you want to add the line item for, and then click Create Line Item. The Create Line Item form is displayed.
  3. In the Name field, type in a name for the line item. This name must be unique within the order container for the line item.

  4. In the Buying Method field, choose one of the following:

    • Select SSRTB to bid on inventory in real time as ads are requested and your bid is made programmatically through OpenX Ad Exchange.
    • Select SSRTB Deals to bid on real-time bid requests that contain a deal ID, such as private marketplace deals.

    You also need to specify RTB settings on the My Account tab.

  5. Set a Budget for the line item, which indicates how much you intend to spend for the line item.

    Type the budget amount in the field and then select one of the following budget types:

    Tip: You can select the check box Bid only when your RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” data is available for the inventory so that your line items are only solicited for bids when impressions include RTB data.

  6. (Optional) Specify impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions., click, and conversion caps for the line item.

    • Specify Impression CapAn integer that represents the maximum number of impressions for a line item within its flight dates.s for the line item. Type in an integer that represents the maximum number of impressions for the line item within its flight dates (Lifetime), or Daily.

    • Specify the Lifetime Click Cap for the line item. Type in an integer that represents the maximum number of clicks a line item may generate within its flight dates. The line item will expire if it reaches this limit.

    • Specify the Daily Click Cap for the line item. Type in an integer that represents the maximum number of clicks a line item may generate within a single day. The line item will be suspended until the start of the next day if it reaches this limit.

    • Specify the Lifetime Conversion Cap for the line item. Type in an integer that represents the maximum number of conversions, or actions, that a line item may generate within its flight dates. The line item will expire if it reaches this limit.

  7. (Optional) Set a per-user frequency cap for the line item. This limits the number of impressions that the server can deliver per user, for all ads in the line item (in aggregate) over the duration of the flight. To do this, select the Frequency Cap check box, and specify a Session CapAn integer that specifies the total number of times during a session that a viewer can be exposed to a combination of ads for a particular line item. or a User Lifetime Cap, as follows:

  8. (Optional) Specify when you want this line item to be considered for an impression. Choose one of the following:

    • For Days of Week to Run, choose All (the default) or Specific Days and specify the days of the week that ads for this line item should run during its flight.

    • For Hours of Day to Run, choose All (the default) or Specific Hours and specify the times of the day that ads for this line item should run during its flight.

    • Timezone. Specify the time zone to use for the days of the week and hours of the day to run the ad:

  9. Click Continue. This opens the Targeting panel for the line item.

  10. Specify Flight Dates for the line item, which must fall within the container order's flight dates.

    • Choose one of the following options for the Start:

      • Now

        Note: You cannot choose Now if that date is earlier than the order start date.

      • Order Start Date

      • Specific Date (Select a specific start date for the line item.)

    • (Optional) In the End field, specify a different end date for the line item (the default is the end date for the container order).

  11. Choose an option for matching targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting..

    • Match All the Criteria Below. Eligible line items must match all of your targeting criteria.

    • Match Any of the Criteria Below. Eligible line items can match any of your targeting criteria.

  12. Set targeting criteria for the line item using one or more targeting dimensions:

  13. Click Continue. This opens the Additional Information panel for the line item.

  14. (Optional) Specify an External IdentifierA free-form reference ID. For example, "Debbie's Account." for the line item. Type in an ID for an external system you may have integrated with OpenX.

  15. Specify additional details for the line item in the Notes field.

  16. Click Create. The Create Line Item screen closes and a confirmation message for the new line item appears above the line items list. You can now create ads for the RTB line item.

  17. Do one of the following to complete setup for the new line item:

    • Click Create. The Create Line Item screen closes and a confirmation message for the new line item appears above the line items list. You can create ads for the line item at a later time.

    • Click Create and Add Another Line Item. This opens another Create Line Item screen (with a confirmation message for the new line item) so you can set up another line item.

    • Click the arrow and then Create and Add Ad. This opens the Create Ad screen with a confirmation message for the new line item, where you can automatically begin creating ads for the new line item.

Note: By default, OpenX Ad Exchange initially creates line items in a pending state. You need to change the status of the new line item to active before it can be available for ad serving. (Make sure that the status of the line item's container order is also active.)

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