Creating orders

Last updated on December 5, 2017

Create an order for each agreement you have to run a campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order.. Each order has access to inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. based on the booking account (your primary account). This means that OpenX Ad Exchange determines an order's available inventory pool by your access rights and your primary account.

After you add an order, you can define the line items that belong to it.

Creating an order

  1. Click the Orders tab.

  2. Above the list of orders on the Orders subtab, click Create Order.

    This displays the Create Order screen, where you need to specify required attributes for the order.

  3. Specify the following required details for the order:

    • Name. Type a name for the order. This name must be unique to the advertiser account.

    • Start Date. Select a start date for the order. The default is the current date. Any line items that you create for this order must have a start date on or after this order start date.

  4. (Optional) Specify the following details for the order:

    • End Date. Select an end date for the order. The default is [does not end]. Any line items that you create for this order must have an end date on or before this order end date.

    • Budget. Enter the total cost to execute all line items in the order (the budget is divided among the order's line items).

    • Conversion Windows. For conversion tracking, type in the amount of time following the view or click of an ad for this order during which a conversion may be attributed.

    • External IdentifierA free-form reference ID. For example, "Debbie's Account.". Type an identifier that references an external system you have integrated with OpenX Ad Exchange.

    • Notes. Add additional information about the order.

  5. Do one of the following to complete setup for the order:

The new order is initially created in a pending state. Before you can run the order, and activate the line items within the order, you must change the status of the order to active.