Last updated on December 9, 2016
Create an order for each agreement you have to run a campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order.. Each order has access to inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. based on the booking account (your primary account). This means that OpenX Ad Exchange determines an order's available inventory pool by your access rights and your primary account.
After you add an order, you can define the line items that belong to it.
To add an order:
Click the Orders tab.
Above the list of orders on the Orders subtab, click Create Order.
This displays the Create Order screen, where you need to specify required attributes for the new order.
Specify the following required details for the order:
Name. Type in a name for the order. This name must be unique to the advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites. account.
Start Date. Select a start date for the order. The default is the current date. Any line items that you create for this order must have a start date on or after this order start date.
(Optional) Specify the following details for the new order:
End Date. Select an end date for the order. The default is [does not end]. Any line items that you create for this order must have an end date on or before this order end date.
Budget. Enter the total cost to execute all line items in the order (the budget is divided among the order's line items).
If the sum of all delivered impressions of an order's line items x CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). exceeds the value of the Budget field, you will receive alerts but the order will not stop. To dismiss the alert message, you must increase the budget or entirely remove its value.
If you leave the Budget field empty, you will not receive alerts.
Conversion Windows. For conversion tracking, type in the amount of time following the view or click of an ad for this order during which a conversion may be attributed.
External IdentifierA free-form reference ID. For example, "Debbie's Account.". Type in an identifier that references an external system you have integrated with OpenX Ad Exchange.
Notes. Type in any additional information about the new order.
Do one of the following to complete setup for the new order:
Click Create. The Create Order screen closes and a confirmation message for the new order appears above the orders list. You can add line items for the order at a later time.
Click Create and Add Another Order. This opens another Create Order screen (with a confirmation message for the new order) so you can set up another order.
Click the arrow and then Create and Add Line ItemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery.. This opens the Create Line Item screen with a confirmation message for the new order, where you can begin adding line items for the new order.
The new order is initially created in a pending state. Before you can run the order, and activate the line items within the order, you must change the status of the order to active.