Demand Partner release notes

January 16, 2019

Documentation improvements

We've made a number of improvements to organization, look-and-feel, and content of so that you can find the help you need more easily:

  • A more intuitive navigation better reflects your integration paths and workflows.
  • A new integration planner maps out all requirements, optimizations, and launch steps for integrating your OpenRTB application with OpenX Ad Exchange.

    Integration planner

  • New topics provide additional guidance on preparing and enhancing your integration.
  • A new Platform API section includes guidance on more general API operations, such as authentication.
  • The Home page and Demand Partners landing page are more engaging and provide better initial direction.

November 15, 2018

New device type targeting options for CTV

When creating traffic sets, you can now optimize your traffic by setting up technology and devices targeting with two new device type options, Connected TV and Set Top Box.

October 9, 2018

Rich media support

OpenX now supports rich mediaAd technology that features more refined images as well as audio and video in the ad. Rich media ads frequently allow visitors to interact with a banner without leaving the page on which it appears (for example, movie ads that expand and play a trailer on the host page). delivery from every major DSPDemand-side platform, a platform or provider that allows advertisers to manage multiple ad exchange and data exchange accounts through one interface, often in real time. and allows you to purchase Celtra's popular InterscrollerA type of rich media mobile web ad that displays an interstitial creative in a gap in publisher content. The creative is revealed and dismissed without any interruption, as users swipe to scroll through the content. and MiniscrollerA variation of the Interscroller ad format, which automatically adapts the size of the creative to the device on which it is displayed. 300x250 mobile webRefers to the use of the Internet via a mobile device web browser, specifically to differentiate from mobile app. ad units through its rich media-specific multi-publisherAn account type that represents a business with ad space to sell. PMPPrivate marketplace, the packaging, offering, and selling of high quality inventory to a limited set of buyers. deal IDs. For details, see Rich media.

August 9, 2018

Higher app bundle ID targeting threshold

You can now block or allow up to 10,000 mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. bundle IDs in a single line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery.. This new threshold, increased from 2,000, expands your control of bid requestWhen OpenX Ad Exchange receives an ad request, it sends a communication containing details about the impression to selected real-time bidders to solicit bids for it. traffic optimization and reduces the need to create additional line items to account for longer whitelists and blacklists.

July 26, 2018

User.customdata no longer sent

OpenX no longer sends out the User.customdata field in bid requests.

March 14, 2018

Video Events Report for Demand Partners

The Video Events Report allows you to easily obtain aggregated reporting insights on the performance of your VAST-based video ads across OpenX inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. Reporting insights include VAST-supported video events like completion rate and how often users skip the creativeThe media asset associated with an ad, such as an image or video file.. These events can be segmented by mobile app, bundle ID, and rewarded video type.

April 19, 2018

App Bundle ID targeting

As part of a larger company effort to streamline traffic-shaping capabilities, OpenX now supports App Bundle ID targeting via a whitelistFor Publishers: A list of allowed advertising content, as defined in ad quality filters, enabling Demand Partners who provide this content to receive bid requests for certain inventory. For Demand Partners: A list of publisher inventory to be included in bid requests, as defined in traffic sets. In both cases, it blocks any items not listed, whereas a blacklist allows any items not listed./blacklistFor Publishers: A list of blocked advertising content, as defined in ad quality filters, preventing Demand Partners who provide this content from receiving bid requests for certain inventory. For Demand Partners: A list of publisher inventory to be excluded from bid requests, as defined in traffic sets. In both cases, it allows any items not listed; whereas a whitelist blocks any items not listed. feature within AXB Line Item settings. This feature allows you to specify individual mobile apps (by bundle id) that you want to receive for more optimized traffic flow and quality from OpenX. Contact your Platform Development Manager with any questions.

Bundle ID targeting

October 26, 2017

Mobile OS targeting

Targeting options now include the latest Android (8.0) and iOS (11) operating systems.

October 5, 2017

Single Sign-On (SSO) available in German

The OpenX SSO interface now supports German.

SSO in German

August 23, 2017

OpenRTB 2.5 Metric object

OpenX now supports the Metric object from the IAB's OpenRTB 2.5 specification, which provides an array of Metric objects that offer insight into different metrics about the impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. to assist with DSP decisioning (such as viewabilityOpenX uses the Media Ratings Council (MRC) definition unless otherwise noted. According to the MRC, display ads are considered viewable if 50% of their pixels are in view for a minimum of one second, two seconds for video. This applies to both desktop and mobile environments. However, in some situations, you may be able to set your own definition.). Each metric is identified by its type, reports the value of the metric, and optionally identifies the source or vendor measuring the value.

To enable this object or receive more information, please contact your Platform Development Manager.

Note: OpenX will no longer support our legacy viewability extensions after December 31, 2017. We recommend that our demand partners update their integrations to support the Metric object prior to this date to avoid any interruption in service.

July 14, 2017

Source object support

OpenX now supports the Source object from the IAB's OpenRTB 2.5 specification, which describes the nature and behavior of the entity that is the source of the bid request upstream from the OpenX Ad Exchange. The primary purpose of this object is to define post-auction or upstream decisioning when the exchange itself does not control the final decision. A common example of this is header biddingA monetization tool that exposes each impression to programmatic demand before calling the ad server. This lets publishers realize the true value of their direct and indirect inventory in real time..

To enable this object or receive more information, please contact your Business Development Manager.

April 20, 2017

Signal for guaranteed deals in real-time guaranteed (RTG) requests

DSPs using real-time guaranteed (RTGReal-time guaranteed, a programmatic direct deal type that allows a buyer and a publisher to commit to a flexible guarantee for the purchase of inventory and a buyer-defined audience.) and receiving requests for RTG/guaranteed deals can now identify such traffic via a new extension field of the Deal object in bid requests.

Deactivated legacy reporting user interface

The legacy reporting interface has been deactivated. You may continue to access the expanded data and features in the My Reports reporting interface without interruption. However, you will no longer be able to toggle to the legacy reporting UI.

As part of this change, the Dashboard has been replaced with a Home page that provides performance data.

If you are still using the legacy reporting UI, please switch to the My Reports UI instead, and make use of the pre-configured reports that are equivalent to popular legacy reports.

Please note that this deactivation will not impact the existing Reporting API, and any reporting calls will continue to be supported without interruption, or the need for updates.

March 23, 2017

Targeting based on device ID and ad tracking

You can now target inventory based on whether there is a device ID and ad tracking is enabled or disabled.

Device ID targeting

March 9, 2017

Targeting based on API frameworks

The API Frameworks field has been added to the targeting module in RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” line items. It enables you to target and filter requests based on API framework.

February 10, 2017

Targeting based on location source

The Location Source field has been added to the targeting module on the line item form. It enables you to target and filter requests based on location source, such as GPS Detected, IP Derived, and User Info.

Location Source field for AXB

See Past releases for updates earlier than 2017.

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