October 20, 2016
History for users
This update adds users to the list of objects for which you can access History. History provides information about recent changes, who made them, and when they were made.
October 6, 2016
OpenX now supports the Format object from the OpenRTB 2.4 spec, which represents the allowed width/height ad size combinations for any given request. To enable the Format object and utilize multi-size bid requests, please contact your Platform Development Manager.
September 22, 2016
Increased timeout window for mobile app inventory
OpenX has increased our impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. timeout window from 5 minutes to up to 60 minutes for all ad types across mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. This change brings OpenX in-line with the IAB’s recommended policy. With this change, you will see win notifications for mobile display, video and interstitialA full-screen ad displayed in content transitions. For example, a video ad that loads between levels of a mobile game. ads, for up to 60 minutes. Please note for desktop display ads, the impression timeout window will continue to remain at 5 minutes. Continue to monitor your mobile app spend across OpenX inventory over the following weeks and ensure sustained optimization of campaigns as necessary.
The OpenRTB imp object in bid requests may now contain the
instl field per the OpenRTB specification to indicate whether the impression is interstitial.
September 8, 2016
Enhancements to Ad Exchange for Buyers (AXB)
AXB has been enhanced to provide the following new features:
Updated AXB Home Page
The new AXB Home Page is your starting point for quick reporting statistics and trend chart visualization. It has been redesigned to load faster and also provide a detailed table view of your order/line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery./ad performance and status.
My Reports and Scheduled Reports
Using the Reports tab, you can easily create, save, and schedule automated email delivery of your own custom reports. Your saved reports are displayed in a simple directory view so you can edit, copy, and manage versions. Scheduled reports can be set up to deliver on a daily, weekly, or monthly basis to the email addresses you specify.
Expanded Mobile Inventory Info
In the new Performance by Placement Report, you can now analyze your performance based on Mobile App Name and App Bundle ID, similar to sub-domain for Desktop inventory. This can help with optimizing your performance across specific supply types.
Real-Time Bidding Health Statistics
For demand partners using real-time bidding, the new RTB Health Stats Report provides key bidding-related metrics such as bid rate, win rate, timeout rate, and error rate to confirm that bidding is properly setup to maximize opportunity.
Performance by Geo Report
The Performance by Geo report shows detailed qualitative and quantitative data about each order. This report provides additional breakout by geo (country, city, state) rather than by placement or hourly breakout.
Hourly Performance Report
The Hourly Performance report displays key performance metrics broken out by hour. Similar to other campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order. performance reports, but instead of placement or geo data, it provides hourly breakout metrics up to 96 hours, retrospectively.
August 11, 2016
GZIP compression is supported for bid requests and responses
In OpenRTB, demand partners can now receive GZIP compressed bid requests and send GZIP compressed bids to reduce bandwidth usage. Although compression can reduce communication bandwidth, it can however also lead to increased CPU processing. This functionality is enabled per demand partnerA company which purchases ad inventory on OpenX Ad Exchange.. For more information, see your platform development manager.
July 14 , 2016
Fractional timezones no longer supported
OpenX products no longer support the Asia/Calcutta timezone (UTC+5:30) or any other fractional timezones.
June 16, 2016
Time zone added for +06:00 UTC
OpenX products now support +06:00 UTC, which is BST (Bangladesh Standard Time) and is applicable for Asia/Dhaka.
Global Search improvements
Global search now supports partial user ID (UID) search, Kanji search, and search queries containing hyphens.
March 24, 2016
This release of the OpenX Ad Exchange includes the new
viewability OpenRTB field for the
For more information on
viewability, refer to the
Extensions table in the Imp object.
March 9, 2016
This release of the OpenX Ad Exchange includes the following update:
Per OpenRTB API specifications, Ad Exchange for Buyers now supports macro substitution in the ad markup in addition to the nurl.
February 25, 2016
This release of the OpenX Ad Exchange includes the following minor change:
User.buyeridfield now passes
rtb_datainstead of OpenX User ID.
January 28, 2016
New currency field in bid requests
In OpenRTB bid requests, OpenX now populates the OpenRTB BidRequest.cur field with the three-character currency code for the currency configured in your account.
Improved browser experience
Improvements have been made to the OpenX user interface so if you have multiple browser tabs open, a tab of OpenX that you're not working on doesn't log you out.