Getting started as an OpenX Demand Partner

Last updated January 16, 2019

Welcome to the OpenX Ad Exchange!

As you get started, the OpenX Platform Development Team will answer any technical questions and help you take the following steps to prepare for success as a Demand PartnerA company which purchases ad inventory on OpenX Ad Exchange.:

Identifying your business needs

Your preferences define how you set up your integration with Ad Exchange. See Planning your integration to learn more and start implementing your choices.

How to buy?

You can purchase inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. in the OpenX Ad Exchange two different ways:

  • Open auctions
  • Programmatic direct deals and private auctions

What traffic do you want?

Deteremine what kind of publisherAn account type that represents a business with ad space to sell. inventory you want to receive based on factors such as the following:

Next steps

  • Familiarize yourself with the tools you'll need to set up your integration.
  • Plan your integration.

Contact your OpenX Platform Development Manager if you encounter issues or have additional questions.

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