Targeting mobile app inventory

Last updated January 16, 2019

To target OpenX mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit., you need to identify mobile inventory in bid requests and set up targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. in traffic sets.

Identifying mobile inventory in bid requests

You can identify mobile app inventory from OpenX by checking for the parameter BidRequest.app.storeurl which identifies the URL of the app store initiating the request, such as https://itunes.apple.com/us/app/{nameofapp}/id{bundleid}.

Every request entering the OpenX Ad Exchange must include a URL for inventory. Otherwise OpenX drops the request. For mobile app inventory, since the app store URL is always passed in bid requests, it is consistently available in case the bundle ID or app name is not. Because some mobile buyers do not target based on the app store URL, OpenX augments requests with bundleID or app name when it is available.

Setting up mobile app targeting in traffic sets

When setting up traffic sets, use the following targeting criteria to target mobile traffic.

Under Add Technology and Devices, add:

  • iOS (all)
  • Android (all)
  • RIM (all)
  • WindowsPhone (all)
  • WebOS (all)

Under Select Domain, whitelistFor Publishers: A list of allowed advertising content, as defined in ad quality filters, enabling Demand Partners who provide this content to receive bid requests for certain inventory. For Demand Partners: A list of publisher inventory to be included in bid requests, as defined in traffic sets. In both cases, it blocks any items not listed, whereas a blacklist allows any items not listed.:

  • play.google.com
  • itunes.apple.com
  • market.android.com
  • www.amazon.com
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