GDPR integration support

Last updated on July 11, 2018

To support compliance with the General Data Protection Regulation (GDPR), OpenX passes on signals in bid requests indicating users' consent for various purposes. You can use these signals to inform your bidding decisions.

OpenRTB bid requests from OpenX can include the following fields:

  • consent field of the BidRequest.user.ext object (IAB framework)
  • gdpr field of the BidRequest.regs.ext object (IAB framework)
  • consented_providers field of the BidRequest.user.ext.consented_providers_settings object (Google consent framework)
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