Each order represents an agreement or insertion order to purchase inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. to run a marketing campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order.. You need to create an order for each agreement you have to run a campaign. Each order belongs to your advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites. account and includes the date, time, contact, a summary, and budget details. Each order is a container for line items or the specific inventory purchases within the agreement. The attributes you set for each order represent the default settings and boundaries applied to the line items of each order.
For each order, you can: