App object

Last updated on September 11, 2017

BidRequest.app

If the available impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. is within a mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web., the BidRequest includes the App object to describe the mobile app.

A BidRequest can only contain a single App or Site object, not both.

An App object can reference the Content object.

App object

Field name Data type Description Sent?
id string

The OpenX-specific ID for the app associated with this inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. purchase

Sometimes
name string

The name of the app

Sometimes
bundle string

The unique ID of the app's package (Android), bundle (iOS), or its AppStore ID.

For example:"com.demo.openx" or "123456789"

Sometimes

domain

string

The domain of the app

For example: "mygame.foo.com"

Sometimes

storeurl string

The app store URL for this app

Sometimes
cat array (string)

The list of IAB content categories for the app, as defined in the IAB's OpenRTB 2.5 specification

Sometimes
publisher

Publisher object

An object containing properties that describe the publisherAn account type that represents a business with ad space to sell. of the app

Sometimes

 

BidRequest.app.ext

Ext object

Field name Data type Description Sent?
alt_id

string

The numeric App Store ID for iOS app traffic.

Always (if iOS)

Additional publisher enrichment fields

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