Content object

Last updated on March 16, 2017 or

The Content object describes the type of content of the App or Site in which the ad will be displayed.

The OpenX implementation currently supports a subset of the OpenRTB Content object.

For more details about the Content object, refer to the IAB's OpenRTB 2.5 specification.

Important: This topic contains some Beta out-streamA standalone video ad that is not within video content. It can present anywhere, for example, a video ad in your Facebook news feed. content for Video. If you are already consuming out-stream bid requests, you may be able to use the same style parsing for out-stream when you consume your OpenX bid requests. If you aren't already consuming out-stream bid requests and are interested in doing so, we advise you build toward the the IAB's OpenRTB 2.5 specification, leveraging the new placement field for the Video object. Please reach out to your OpenX Platform Development Manager if you have any questions.

Content object

Field name Data type Description Sent?



(In Beta and not part of the IAB's OpenRTB 2.5 specification) An attribute that infers out-stream inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. when the following values are passed: 

Note: If you're new to out-stream, please be advised that we are working toward support of the IAB's OpenRTB 2.5 specification. This specification defines the future IAB industry standard for out-stream and its subtypes as the Video object's new placement field. Please contact your OpenX Platform Development Manager for more details.




The quality assurance guidelines' (QAG) media rating

For details, the IAB's OpenRTB 2.5 specification.


Additional publisher enrichment fields

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