Last updated on August 26, 2015
The Imp object can contain a Pmp object, which describes deals eligible for impressions.
If the Pmp object is sent, its fields are always sent.
|Field name||Data type||Description||Sent?|
|deals||array (Deal object)||
A collection of deal objects, each describing eligible deal terms for this impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. opportunity
Indicates a private auction restricted to certain seats (1) or that all bids are accepted (0)
If the BidRequest contains any MatchingAdIds objects that do not have an associated deal, then private_auction will be 0; otherwise, private_auction will be 1 (only deal bids are accepted).