Supplemental data

To provide buyers with additional data about opportunities, OpenX offers its publishers an optional openrtb ad call parameter to send structured JSON data in each BidRequest about the user, the siteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. or app, and other details.

Publishers may pass any supported fields at their own discretion. Publishers cannot pass certain OpenRTB fields. OpenX Ad Exchange may override the publisherAn account type that represents a business with ad space to sell.'s data if it determines a value.

Fields that can be passed by publishers

Object name Field name OpenX may override?
App keywords

No

App pagecat

Yes

App paid

Yes

App privacypolicy

No

App sectioncat

Yes

App ver

No

BannerThis is an ad that appears on a web page which is typically hyperlinked to an advertiser’s website. Banners can be images (GIF, JPEG, PNG), JavaScript programs or multimedia objects (For example, Java). api No
Banner btype Yes
Banner expdir No
Banner hmax Yes
Banner hmin Yes
Banner mimes No
Banner topframe No
Banner wmax Yes
Banner wmin Yes
BidRequest test No
Content cat Yes
Content context No
Content embeddable No
Content episode No
Content keywords No
Content language No
Content len No
Content livestream No
Content season No
Content series No
Content sourcerelationship No
Content title No
Content url No
Content userating No
Content videoquality No
Data id

Additive

(Publishers and Ad Exchange can add Data objects.)

Data name

Additive

(Publishers and Ad Exchange can add Data objects.)

Device didmd5 Yes
Device flashver Yes
Device h Yes
Device hwv Yes
Device ipv6 Yes
Device js Yes
Device macmd5 Yes
Device macsha1 Yes
Device ppi Yes
Device pxratio Yes
Device w Yes
Geo city Yes
Geo metro Yes
Geo region Yes
Geo regionfips104 Yes
Geo utcoffset Yes
Imp displaymanager Yes
Imp displaymanagerver Yes
Imp instl Yes
Imp tagid Yes
Native api No
Native battr No
Native ver No
Producer cat Yes
Producer domain No
Producer id Yes
Producer name Yes
Publisher cat Yes
Segment name

Additive

(publishers and Ad Exchange can add data segments.)

Segment value

Additive

(publishers and Ad Exchange can add data segments.)

Site keywords No
Site mobile Yes
Site pagecat Yes
Site privacypolicy No
Site search Yes
Site sectioncat Yes
User keywords No

For descriptions of these fields, refer to the IAB's OpenRTB 2.5 specification.

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