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OpenX Proprietary API

Last updated on August 30, 2017

Note: In an ongoing effort to comply with and encourage further industry standardization, OpenX will deprecate support for its proprietary API on September 27, 2017. If you are a new demand partnerA company which purchases ad inventory on OpenX Ad Exchange. or an existing partner utilizing the OpenX Proprietary API, please make plans to migrate to the IAB standard OpenRTB API JSON format by the aforementioned date.

OpenX Ad Exchange provides a protobuf (AKA "protocol buffers") proprietary API that you can use to write applications that bid in real time on available mobile and display ad space in the OpenX Ad Exchange. These topics describe how to use the OpenX proprietary API (ssrtb.proto version 24) to develop these applications.

Learn how real-time bidding works and what you need to do to get started so you can participate as a real-time bidder in OpenX Ad Exchange.

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