Programmatic Direct deals

Last updated January 16, 2019

Programmatic Direct deals enable you to contract directly with leading publishers for access to high-quality inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. OpenX supports the following types of deals:

Bid requests include the object when the impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. is eligible for one or multiple deals.

Getting started with Programmatic Direct

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