Private Marketplace deals

Last updated on November 6, 2017

Private MarketplaceThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. deals enable you to contract directly with leading publishers for access to high-quality inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. and then implement these deals via OpenX SSRTB. The following types of deals are supported:

To participate, you need the following:

Creating an SSRTB deals line item

  1. Select the Orders tab and create an SSRTB line item for an order.

  2. Set the Buying Method to SSRTB Deals.
  3. Click Save.

Opportunities for deals are sent in the same request that OpenX sends for other RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” transactions. If you are fully integrated with OpenX OpenRTB for real-time bidding, you are ready to participate in the Private Marketplaces RTB implementation.

Once you are set up to participate in Private Marketplaces, you can use the OpenX API to return a list of deals for which you are eligible. For more details, see the API developer guide.