Last updated on November 6, 2017
Private MarketplaceThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. deals enable you to contract directly with leading publishers for access to high-quality inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. and then implement these deals via OpenX SSRTB. The following types of deals are supported:
Preferred deal. A pre-negotiated arrangement between a publisherAn account type that represents a business with ad space to sell. and a demand partnerA company which purchases ad inventory on OpenX Ad Exchange. to purchase inventory at a fixed price
Private auction. An arrangement between a publisher and one or more demand partners to sell inventory to the highest bidder above a set floorThe minimum price a publisher is willing to accept for a given impression. price
Within an Open auction. An open auction where one or more demand partners participate above a set floor price
To participate, you need the following:
An Ad Exchange for Buyers account with Private Marketplaces enabled
A user account with permissions to create line items
A line item that can accept deal ID bid requests via SSRTB
Note: You only need one SSRTB deals line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery., because it supports bid requests from multiple partners and their deal IDs.
Creating an SSRTB deals line item
Select the Orders tab and create an SSRTB line item for an order.
- Set the Buying Method to SSRTB Deals.
Opportunities for deals are sent in the same request that OpenX sends for other RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” transactions. If you are fully integrated with OpenX OpenRTB for real-time bidding, you are ready to participate in the Private Marketplaces RTB implementation.
Once you are set up to participate in Private Marketplaces, you can use the OpenX API to return a list of deals for which you are eligible. For more details, see the API developer guide.