Last updated on September 27, 2018
Private MarketplaceThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. deals enable you to contract directly with leading publishers for access to high-quality inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. and then implement these deals via OpenX SSRTB. The following types of deals are supported:
Preferred deal. A pre-negotiated arrangement between a publisherAn account type that represents a business with ad space to sell. and a demand partnerA company which purchases ad inventory on OpenX Ad Exchange. to purchase inventory at a fixed price
Private auction. An arrangement between a publisher and one or more demand partners to sell inventory to the highest bidder above a set floorThe minimum price a publisher is willing to accept for a given impression. price
Within an Open auction. An open auction where one or more demand partners participate above a set floor price
To participate, you need the following:
An Ad Exchange for Buyers account with Private Marketplaces enabled
A user account with permissions to create traffic sets
A traffic set that can accept deal ID bid requests via SSRTB
Note: You only need one SSRTB deals traffic setA grouping of properties that controls the kind of traffic a Demand Partner wants to bid on and how they want to receive that traffic. Properties include buying models, spend cap, targeting criteria, maximum QPS, and routing endpoints., because it supports bid requests from multiple partners and their deal IDs.
Creating an SSRTB deals traffic set
Select the Traffic Sets tab and create a traffic set for a business unitA logical grouping of traffic sets in a Demand Partner's account..
- Set the Buying Method to SSRTB Deals.
Opportunities for deals are sent in the same request that OpenX sends for other RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” transactions. If you are fully integrated with OpenX OpenRTB for real-time bidding, you are ready to participate in the Private Marketplaces RTB implementation.
Once you are set up to participate in Private Marketplaces, you can use the OpenX API to return a list of deals for which you are eligible. For more details, see the API developer guide.