Real-time bidding (RTB) setup

Last updated on November 1, 2017

To participate as a real-time bidder in Ad Exchange, you need to:

  1. Build your buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. application. See Real-time bidding for specifications.

  2. Ensure that your account is configured for real-time bidding, and set real-time bidding-specific settings for it.

    An administrator must configure your account to support real-time bidding; otherwise, Ad Exchange will not consider your account for bid requests.

    You must then set the following real-time bidding preferences for your account on the My Account tab (you will not see this tab unless your account is configured for real-time bidding):

  3. Create at least one line item for real-time bidding.

    For each real-time bidding line item, you must specify the following settings:

    • Name. The name of the line item

    • Bid Type. The type of bid for this line item; for real-time bidding line items, choose SSRTB

    • Budget. The amount of money to spend for the line item per day or in total

    • Budget Spend Rate. Choose to spend the budget as quickly as possible (either daily or in total) or evenly (per day or in total)

    All other line item settings are optional.

  4. You must implement clickurl or clickurl_enc macros in your ad code so that OpenX can accurately track clicks and maintain the quality of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. in the Ad Exchange.

  5. Create at least one ad within a line item.

Tip: If you need to limit the number of bid requests, work with your account manager to identify specific categories to target. Currently, this is the only method to limit queries per second (QPS).