Last updated on September 27, 2018
To participate as a real-time bidder in Ad Exchange, you need to:
Build your buyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. application. See Real-time bidding for specifications.
Ensure that your account is configured for real-time bidding, and set real-time bidding-specific settings for it.
An administrator must configure your account to support real-time bidding; otherwise, Ad Exchange will not consider your account for bid requests.
You must then set the following real-time bidding preferences for your account on the My Account tab (you will not see this tab unless your account is configured for real-time bidding):
RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” interface. The protocol you will be using to integrate with Ad Exchange. The only supported option is OpenRTB.
Real-time bid URL. The URL to which you want Ad Exchange to send bid requests. You can specify multiple URLs for different global regions, including U.S. East, U.S. West, Europe, and Japan. This reduces latency as Ad Exchange sends the bid request to the URL closest to the location of the original ad requestCommunication from a web browser or app to an ad server to display an ad.
Real-time bid result notification URL. The URL to which you want Ad Exchange to send bid result notifications (e.g., win/loss notifications). You can specify region-specific URLs as you do for the Real-time Bid URL setting
RTB data URL template. The URL template you can use for mapping user data that Ad Exchange stores for you
Cookie-mapping URL Template. The URL you can use for mapping user data that you store
Default Deal ID Traffic Set. If private marketplace (PMPPrivate marketplace, the packaging, offering, and selling of high quality inventory to a limited set of buyers.) is enabled for your account, enter the name of an SSRTB traffic setA grouping of properties that controls the kind of traffic a Demand Partner wants to bid on and how they want to receive that traffic. Properties include buying models, spend cap, targeting criteria, maximum QPS, and routing endpoints. in the Deal ID Traffic Set field.
For each real-time bidding traffic set, you must specify the following settings:
Name. The name of the traffic set
Bid Type. The type of bid for this traffic set; for real-time bidding traffic sets, choose SSRTB
Budget. The amount of money to spend for the traffic set per day or in total
Budget Spend Rate. Choose to spend the budget as quickly as possible (either daily or in total) or evenly (per day or in total)
All other traffic set settings are optional.
You must implement clickurl or clickurl_enc macros in your ad code so that OpenX can accurately track clicks and maintain the quality of inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. in the Ad Exchange.
Tip: If you need to limit the number of bid requests, work with your OpenX Platform Development Manager to identify specific categories to target. Currently, this is the only method to limit queries per second (QPSQueries per second, a measurement of bid request traffic volume. Higher QPS corresponds to more bid requests. Demand Partners can set QPS limits for RTB endpoints and traffic sets, depending on endpoint server capacity and how much traffic they want to receive.).