Traffic Shaper

Last updated January 16, 2019

Traffic Shaper enables you to maximize the efficiency of your integration with OpenX by providing full control over traffic allocation and filtering. This allows you to lower your infrastructure costs associated with traffic volume and increase your access to the most relevant and desirable traffic for your campaigns.

With the Traffic Shaper self-service set of tools, you can combine granular targeting with flexible QPSQueries per second, a measurement of bid request traffic volume. Higher QPS corresponds to more bid requests. Demand Partners can set QPS limits for RTB endpoints and traffic sets, depending on endpoint server capacity and how much traffic they want to receive. allocation. Additionally, you can target your users by setting custom filters that define the traffic you receive from OpenX. The types of filters available vary widely by geography, device types, specific formats, and more.

In addition to custom filters, you can also specify splits of traffic, meaning you can decide if you want U.K. or U.S. traffic split evenly between video and bannerThis is an ad that appears on a web page which is typically hyperlinked to an advertiser’s website. Banners can be images (GIF, JPEG, PNG), JavaScript programs or multimedia objects (For example, Java)., or customize traffic to reflect your target users.

Ultimately, Traffic Shaper separates quality requests representing target users from the noise.

To get started with Traffic Shaper:

  1. Log in to Traffic Shaper.
  2. Create at least one OpenRTB endpoint.
  3. Create at least one traffic set.
  4. Set traffic routing and QPS allocation for each traffic setA grouping of properties that controls the kind of traffic a Demand Partner wants to bid on and how they want to receive that traffic. Properties include buying models, spend cap, targeting criteria, maximum QPS, and routing endpoints..

When you create a traffic set, it assigned, by default, to a business unitA logical grouping of traffic sets in a Demand Partner's account. that your Platform Development Manager has provided for your account. Learn more about business units.

Fill out my online form.