Last updated on June 14, 2018
Opt-in videoA type of linear video ad or ad unit associated with mobile apps. A user opts into watching a full-screen, non-skippable video ad in exchange for a non-liquid, in-app reward after viewing the entire ad. Examples of rewards are: access to premium content or features, an extra life, continued play, a coupon, a discount code, or something else without monetary value. Opt-in video is also known as rewarded video, and is not the same as incentivized video. motivates users to watch full-screen, non-skippable video ads within a mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. by giving them a reward in exchange for their attention and time. For example, this reward could be access to premium content or features, ad-free service for a specific time period, an extra life, a new character, or a sought-after item.
Note: Opt-in video is also known as "rewarded video," and is not the same as incentivized videoA type of linear video ad or ad unit. Incentivized video differs from rewarded video in that viewers are paid in cash or some other liquid reward, like a gift card..
In 2016, Unity Ads surveyed users and developers. On their blog, they reported the following:
- 71% of players preferred watching in-game video ads (54% rewarded/opt-in video; 17% interstitialA full-screen ad displayed in content transitions. For example, a video ad that loads between levels of a mobile game. video) to in-app purchases (IAP; 11%) and premium pricing (18%).
- 62% of players reported regularly choosing to engage with rewarded/opt-in video ads.
- 52% of developers cited video ads as providing the highest revenue per user.
Note: OpenX currently supports opt-in video by passing the opt-in video signal from publishers to demand partners in bid requests.
Opt-in video example
Here's an example of a user's experience with opt-in video for a mobile game:
- The user, Casey, runs out of coins.
- Casey chooses (opts in) to watch a video ad in exchange for more coins.
- A non-skippable video ad plays to completion.
After video ad completion, Casey is presented with the option to Learn More with an end card display ad for the advertiser's call to action.
- The app developer rewards Casey with coins after either closing the end card or returning from the call to action.
Benefits of opt-in video
Opt-in video has benefits for all involved: demand partners, app publishers/developers, and users.
Opt-in video ads are integrated into the user's app experience with the associated access to premium app content, features, or in-game rewards, and thus drive higher user ad engagement for advertisers without impacting user retention for app developers.
The video ads that users see are full-screen and non-skippable, with high viewabilityOpenX uses the Media Ratings Council (MRC) definition unless otherwise noted. According to the MRC, display ads are considered viewable if 50% of their pixels are in view for a minimum of one second, two seconds for video. This applies to both desktop and mobile environments. However, in some situations, you may be able to set your own definition. and completion rates. Additionally, the option to include an end card display ad provides a clear call-to-action for the user. For advertisers, these features of opt-in video ensure marketing effectiveness and drive higher performance with measurable results.
How to get started with opt-in video
You can easily identify a bid requestWhen OpenX Ad Exchange receives an ad request, it sends a communication containing details about the impression to selected real-time bidders to solicit bids for it. for opt-in video via
BidRequest.imp.video.ext. The associated fields are
videotype. Also, you can also access programmatic direct deals for opt-in video by contacting your Platform Development Manager or OpenX BuyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. Development Team.