Last updated on May 9, 2017
This video in the OpenX Ad Exchange feature is in Beta release only. For more information, please contact your OpenX Platform Development Manager.
Rewarded videoA type of linear video ad or ad unit. A user opts into watching a non-skippable video ad in exchange for a non-liquid, in-game reward after viewing the ad. Examples of rewards are: an extra life, continued play, a coupon, a discount code, or something else without monetary value. Rewarded video is not the same as incentivized video. ads motivate viewers to watch non-skippable video ads by giving them a reward in exchange for their attention and time. For example, this reward could be an extra life, a new character, or a sought-after item.
Note: Rewarded video is not the same as incentivized videoA type of linear video ad or ad unit. Incentivized video differs from rewarded video in that viewers are paid in cash or some other liquid reward, like a gift card..
In 2016, Unity Ads surveyed mobile game players and developers and reported the following:
- 71% of players preferred watching in-game video ads (54% rewarded video; 17% interstitialA full-screen ad displayed in content transitions. For example, a video ad that loads between levels of a mobile game. video) to in-app purchases (IAP; 11%) and premium pricing (18%).
- 62% of players reported regularly choosing to engage with rewarded video ads.
- 52% of developers cited video ads as providing the highest revenue per user.
Note: OpenX currently supports rewarded video by passing the rewarded video signal from publishers to demand partners in bid requests. OpenX does not currently provide currency management features, such as verifying a user has completed a video, or indicating that a user should be rewarded after video completion.
Rewarded video example
Here's an example of a user's experience with rewarded video for a mobile game:
- The user, Casey, runs out of coins.
- Casey chooses to watch a video ad in exchange for more coins.
- A non-skippable video ad plays.
- The app developer rewards Casey with coins after the video ad ends.
Benefits of rewarded video
Rewarded video has benefits for all involved: publishers/developers, demand partners, and users.
Some users may make in-app or in-game purchases. That is one source of revenue. Rewarded video is another source.
Rewarded video is especially appealing to users who don't make in-app or in-game purchases but want the benefit of those purchases, thus unlocking additional impressions and revenue. Since the user has additional resources once they receive a reward, their engagement could also increase.
The Unity Ads study mentioned above reported the following from developers who integrated rewarded video ads into existing games:
- 62%: Retention rose or stabilized.
- 86%: IAP increased or were unaffected.
The ads that users see are non-skippable and receive the their full attention. This increases the potential for conversion and a higher ROIRadio on Internet..
Users receive rewards, items they value. These rewards can lead to increased engagement and enjoyment of an app or siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance.. Users also benefit from an improved user experience; they opted into seeing an ad rather than trying to avoid a potentially invasive ad.
How to get started with rewarded video
Getting started with rewarded video is easy.
There are two ways for a publisherAn account type that represents a business with ad space to sell. to indicate inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. for rewarded video: via the OpenX UI or the OpenX Ad RequestCommunication from a web browser or app to an ad server to display an ad. API.
OpenX UI: The Is Rewarded check box is integrated into the process of creating a linear video ad unit. Publishers can indicate rewarded video inventory with one click.
- OpenX Ad Request API: Publisher can use the
vrwparameter to indicate rewarded video inventory. Learn more via the Ad request parameters or Mobile ad request parameters.
Demand partners can easily identify a bid requestWhen OpenX Ad Exchange receives an ad request, it sends a communication containing details about the impression to selected real-time bidders to solicit bids for it. for rewarded video via
BidRequest.imp.video.ext. The fields associated fields are