Targeting opt-in video

Last updated on June 28, 2018

Opt-in videoA type of linear video ad or ad unit associated with mobile apps. A user opts into watching a full-screen, non-skippable video ad in exchange for a non-liquid, in-app reward after viewing the entire ad. Examples of rewards are: access to premium content or features, an extra life, continued play, a coupon, a discount code, or something else without monetary value. Opt-in video is also known as rewarded video and is not the same as incentivized video. motivates users to watch full-screen, non-skippable video ads within a mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. by giving them a reward in exchange for their attention and time. For example, this reward could be access to premium content or features, ad-free service for a specific time period, an extra life, a new character, or a sought-after item. The reward is given after the user completes the video and either closes the ad or returns from the call to action to explore the advertiser's content by clicking the URL provided in the end cardAn optional, clickable, display or rich media creative that appears after completion of a mobile opt-in video ad and encourages viewers to take a specific action (call to action) to explore the advertiser's content, for example, to install an app. accompanying the video. Opt-in video is also known as "rewarded video," and is not the same as incentivized videoA type of linear video ad or ad unit. Incentivized video differs from rewarded video in that viewers are paid in cash or some other liquid reward, like a gift card..

Note: OpenX currently supports opt-in video by passing the opt-in video signal from publishers to demand partners in bid requests. OpenX does not currently provide currency management features, such as verifying a user has completed a video, or indicating that a user should be rewarded after video completion.

Opt-in video example

Here's an example of a user's experience with opt-in video for a mobile game:

  1. A user, Casey, runs out of coins.
  2. Casey chooses (opts in) to watch a video ad in exchange for more coins.
  3. A non-skippable video ad plays.
  4. An end card appears to indicate that the video ad is completed and presents Casey with the option to explore the advertiser's content or close the ad.
  5. Casey chooses to click to learn more about the advertised app and clicks the URL to visit the app store.
  6. After Casey returns from the app store, the app developer rewards Casey with coins after the video ad ends.

Benefits of opt-in video

Opt-in video has benefits for all involved: publishers/developers, demand partners, and users.


Opt-in video ads are integrated into the user's app experience with the associated access to premium app content, features, or in-game rewards, and thus drive higher user ad engagement for advertisers without impacting user retention for app developers.

Demand partners

The video ads that users see are full-screen and non-skippable, with high viewabilityOpenX uses the Media Ratings Council (MRC) definition unless otherwise noted. According to the MRC, display ads are considered viewable if 50% of their pixels are in view for a minimum of one second, two seconds for video. This applies to both desktop and mobile environments. However, in some situations, you may be able to set your own definition. and completion rates. Additionally, the option to include an end card display ad provides a clear call to action for the user. For advertisers, these features of opt-in video ensure marketing effectiveness and drive higher performance with measurable results.

How to get started with opt-in video

You can easily identify a bid requestWhen OpenX Ad Exchange receives an ad request, it sends a communication containing details about the impression to selected real-time bidders to solicit bids for it. for opt-in video via The associated fields are skip and videotype. Also, you can also access programmatic direct deals for opt-in video by contacting your Platform Development Manager or OpenX BuyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange. Development Team.

See also

Video object

End card implementation


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