Publisher Developers

Demand Partner Developers

Publisher API Resources

Ad Request API

Use this reference guide when you need to build mobile ad requests.

Platform API

Leverage the OpenX platform via the API to improve your workflows.

OpenX Mobile iOS SDK and OpenX Mobile Android SDK

Integrate the OpenX Mobile SDKs to monetize your app inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit..

The Android and iOS SDKs support bannerThis is an ad that appears on a web page which is typically hyperlinked to an advertiser’s website. Banners can be images (GIF, JPEG, PNG), JavaScript programs or multimedia objects (For example, Java). ads, rich mediaAd technology that features more refined images as well as audio and video in the ad. Rich media ads frequently allow visitors to interact with a banner without leaving the page on which it appears (for example, movie ads that expand and play a trailer on the host page). (MRAIDMobile Rich Ad Interface Definitions, a type of API framework for interfacing between an ad creative and native mobile capabilities.), interstitialsA full-screen ad displayed in content transitions. For example, a video ad that loads between levels of a mobile game., video interstitials, and opt-in videoA type of linear video ad or ad unit associated with mobile apps. A user opts into watching a full-screen, non-skippable video ad in exchange for a non-liquid, in-app reward after viewing the entire ad. Examples of rewards are: access to premium content or features, an extra life, continued play, a coupon, a discount code, or something else without monetary value. Opt-in video is also known as rewarded video and is not the same as incentivized video..


Demand Partner API Resources

Real Time Bidding

Learn how to set up and test your real-time bidding in Ad Exchange.


Set up RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” using the OpenRTB API.

Platform API

Leverage the OpenX platform via the API to improve your workflows.

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