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Developers

 

Publisher Developers

Demand Partner Developers

Publisher API Resources

Ad Request API for Ad Server

Use this reference guide when you need to customize your ad tags.

Platform API

Leverage the OpenX platform via the API to improve your workflows.

Demand Partner API Resources

Real Time Bidding

Learn how to set up and test your real-time bidding in Ad Exchange.

OpenRTB API

Set up RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” using the OpenRTB API.

OpenX proprietary API

Set up RTB using protobuf request and response structures.

Platform API

Leverage the OpenX platform via the API to improve your workflows.

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