Last updated on June 14, 2017
An ad tagA small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space. is a small piece of code that defines the ad space where you want to display ads. When you place ad tags in your inventory, they send ad requests to OpenX, which sends delivery responses to serve ads. Each ad tag includes parameters describing the inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. that advertising campaigns can target. You can customize ad requests to support your particular implementation using the OpenX ad requestCommunication from a web browser or app to an ad server to display an ad. API.
To get started, see Structured ad requests.