Video ad requests

Last updated on October 6, 2017

Video in the OpenX Ad Exchange is in Beta release only. For more information, please contact your OpenX account manager.

OpenX supports video ad serving for:

Video setup

To serve video ads, follow our end-to-end setup instructions.

How it works

Once you complete linear videoAn ad or ad unit that displays in sequence with video content in a video player. Sequencing may be pre-roll, mid-roll, or post-roll. Can be accompanied by a companion ad. An example is a video ad that plays before a video starts, though static images may also serve. setup:

  1. When a user visits your siteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. or app, the video player invokes an ad requestCommunication from a web browser or app to an ad server to display an ad. for the ad unitThe smallest inventory component that represents the space on a site where ads display. referenced in the video ad request.

  2. OpenX receives the video ad request, performs ad selection, and returns a response.

  3. Your video player interprets and renders the selected ad in the appropriate location.

See also