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Data enrichment

Last updated on May 31, 2017

Setting the OXMAdCallParams data provides more information to buyers, which can help increase revenue by increasing the value of impressions to buyers.

Details on the OXMAdCallParams object to pass in adCallParams:

Property

Type

Description

isInterstitial

BOOL

Indicates whether or not this ad will be presented as an interstitialA full-screen ad displayed in content transitions. For example, a video ad that loads between levels of a mobile game.. Default is NO.

appKeywords

NSString

A comma-delimited string of keywords for the app. Example: "Social,Friends,Chat"

userBirthYear

NSUInteger

Year of birth of the user as a 4-digit integer.

Example: 1990

userGender

OXMGender

Optional gender of the user. Default is OXMGenderUnspecified which will not be sent to advertisers.

Can be one of:

  • OXMGenderMale
  • OXMGenderFemale
  • OXMGenderOther
  • OXMGenderUnspecified

Default is OXMGenderUnspecified which means the gender is unknown. Only use OXMGenderOther when the gender is known to be other.

adSize

String

A string indicating ad sizes to be allowed. For details, see Flexible ad size support.

supportsMRAIDVersion1

BOOL

Whether or not your app supports MRAIDMobile Rich Ad Interface Definitions, a type of API framework for interfacing between an ad creative and native mobile capabilities. version 1.0. Default is NO.

supportsMRAIDVersion2

BOOL

Whether or not your app supports MRAID version 2.0. Default is NO.

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OXMQueuedBidderManager for iOS

OXMBidderManager for iOS

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