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Release Notes

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

See also:

September 7, 2017

System Status tab

You can use the System Status tab to verify the completeness of report data for a selected timeframe. Where available, the System Status dashboard shows data latency for trued-up data, near real-time data, and viewabilityOpenX uses the Media Ratings Council (MRC) definition unless otherwise noted. According to the MRC, display ads are considered viewable if 50% of their pixels are in view for a minimum of one second, two seconds for video. This applies to both desktop and mobile environments. However, in some situations, you may be able to set your own definition. data.

The System Status screen.

Blocked Advertisers Report

The Blocked Advertisers Report shows the historical revenue opportunities associated with your ad qualitySettings that control the types of ads that can display on your inventory. settings. With these insights, you can balance ad quality settings with potential revenue opportunities to increase your revenue through OpenX.

August 10, 2017

Sales channel breakout in Exchange Report

Network users can now break out data by sales channel in the Exchange Report. Select Sales Channel under Attributes > Demand when configuring the report.

Sales Channel attribute in Exchange Report

June 29, 2017

Bidder not supporting older IE browsers

OpenX Bidder no longer participates in auctions for users using Internet Explorer 10 or below.

June 15, 2017

OpenX Mobile Bidder for Apps

OpenX Mobile Bidder for Apps is now available for integration with MoPub. BidderOpenX's header bidding solution. Bidder enables publishers to realize the true value of their direct and indirect inventory in real time. "Bidder" can also mean a program designed to bid in real time on inventory in the OpenX Ad Exchange. for Apps is a lightweight adapter that works with your existing Primary SDK and takes full advantage of the mobile first OpenX Ad Exchange to deliver superior yield on every impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions.. You can integrate Bidder for Apps in both Android and iOS. For details, see OpenX Mobile Bidder for Apps.

June 2, 2017

Remove inventory as a required field for deals

When creating deals, you are no longer required to target inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. Previously, inventory and content needed to be specified.

May 19, 2017

Filtering by Device Category in Domain Performance Report

You can now filter by Device Category when configuring a Domain Performance Report, allowing you to conduct a more granular domain analysis.

Filtering by Advertiser in Bid Performance Report

You can now filter by AdvertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites. when configuring a Bid Performance Report, allowing you to conduct a more granular bid analysis.

Ability to target apps

You now have the ability to include or exclude apps by App Bundle ID within targeting settings.

Filtered Category results

OpenX removed disallowed categories from the Category targeting options. This eliminates duplicative effort when setting targeting.

May 4, 2017

Programmatic direct data in reporting

You can now more easily identify and track performance of your programmatic direct business. Going forward, programmatic direct data can be identified by a separate sales channel, “Programmatic Direct”, instead of being grouped with “Real Time BuyerA company that pays a demand partner to purchase ad inventory on OpenX Ad Exchange.". This does not impact historical data and applies only to data starting on May 4, 2017. This break-out of data will be available in the following reports:

April 20, 2017

New mobile parameters for ad requests

For mobile ad requests, you can now pass the parameters lmt and ifa. lmt indicates whether the user's mobile device is set to private browsing. ifa is the ID of the advertiser. It is now recommended to use ifa and lmt rather than the pre-existing did mobile parameters to pass device information in the ad requestCommunication from a web browser or app to an ad server to display an ad.. For more details, see mobile ad request parameters.

Deactivated legacy reporting user interface

The legacy reporting interface has been deactivated. You may continue to access the expanded data and features in the My Reports reporting interface without interruption. However, you will not be able to toggle to the legacy reporting UI via the blue bar at the top of the Reports page, as shown in the image below.

If you are still using the legacy reporting UI, please switch to the My Reports UI instead, and make use of the pre-configured reports that are equivalent to popular legacy reports.

There are several resources available to help if you have any questions:

Please note that this deactivation will not impact the existing Reporting API, and any reporting calls will continue to be supported without interruption, or the need for updates.

Time attributes added to Video Events report

Within the Video Events report, you are now able to break out your report data by time (date, week, month). The time attributes will provide you with a better understanding of video performance and engagement trends over time.

Category targeting

You now have the ability to apply category targeting to deals and packages. This update provides more precise targeting based on categories that are typically used to inform purchasing decisions.

April 6, 2017

Reporting based on targeting rules

You can now report on targeting rules that are applied to direct-sold line items. Adding targeting attributes to your reports allows you to more conveniently see how targeting factors into your inventory performance, for better decision-making and optimization of performance.

These reports have targeting rules available:

March 23, 2017

Targeting based on device ID and ad tracking

You can now target inventory based on whether there is a device ID and if ad tracking is enabled or limited.

Device ID targeting

Frequency capping included in forecasting

Frequency cappingUsing cookies to track the impression count of ads served and stop any given ad being shown to a single visitor more than the set number of times. is now available for forecasting. This means that you can now more accurately replicate a line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. when generating a forecast.

Inventory is no longer a required field for packages

When creating packages, you now have the flexibility to define custom targetingA targeting dimension that describes custom key-value pairs that a publisher defines based on what they know about their visitors. without setting the inventory targeting.

March 9, 2017

Targeting based on API frameworks

The API Frameworks field has been added to the targeting module in line items and targeting templates. It enables you to target or filter requests based on API framework.

API frameworks targeting

Allow Status to be editable in the Deal Form

You are now able to set the deal Status in the Deal Details. This eliminates having to leave the Edit Deal screen to set or check the status of a deal.

February 23, 2017

Fix for creating a Site for mobile apps

Previously, some App Store URLs were rejected by the OpenX UI when setting up a Site for an app, such as "https://itunes.apple.com/app/id123456789", making it impossible to set up OpenX ad units for that app. This problem has been fixed.

Reporting based on targeting

You can now report on targeting attributes that are applied to direct-sold line items and programmatic direct packages. Adding targeting attributes to your reports allows you to more conveniently see how targeting factors into your inventory performance, for better decision-making and optimization of performance.

These reports have targeting attributes available:

These are the types of targeting you can view in these reports:

  • Custom targeting
  • Geo targeting
  • Techno targeting
  • Viewability targeting

Time zone selection in Ad Server reporting

You can now select a time zone when configuring an Ad Server report. The ability to switch the time zone is only supported for the last three months of historical data. This is because it is dependent on hourly data that is only retained for the last three months, per OpenX's data retention policy.

Date Range and Timezone fields

February 10, 2017

Targeting based on location source

Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. customers with access to line items can use the new geographic targeting Location Source field to target and filter requests based on location source, such as GPS Detected, IP Derived, and User Info.

Location Source field in Targeting

January 12, 2017

Category and Subcategory filter values updated in Domain Performance Report

This update enables you to more accurately filter based on the domain subcategory classification within the Domain Performance Report.

Currency filter removed from Custom Key Value Report and Domain Performance Report

The option to filter using the Currency filter has been removed from the Custom Key Value Report and Domain Performance Report. Removing the Currency filter removes potential user confusion since a publisherAn account type that represents a business with ad space to sell. can only have a single currency for its account. Additionally, removing this filter aligns these reports with other existing reports that do not have a Currency filter.

Price Rate filter removed from Ad Server Report

The option to filter using the Pricing Rate filter has been removed from the Ad Server Report. The Pricing Rate filter was the line item price. Removing this filter removes potential user confusion.

Mobile app ad units

October 20, 2016

User lifetime capped line items to expire after end date

Previously, a line item with a user lifetime capAn integer that specifies the total number of times that a user can be exposed to a combination of ads for a particular line item during the lifetime of the flight. would become "pending" after reaching its cap. Now, line items that meet their cap will expire, ensuring that you can still assess their performance.

History for users

This update adds users to the list of objects for which you can access History. History provides information about recent changes, who made them, and when they were made.

History on the User screen

Buyer Name format change when using AppNexus as demand partner

When creating a Deal ID using AppNexus as a demand partnerA company which purchases ad inventory on OpenX Ad Exchange., you will notice the Buyer Name format has changed. Previously, a buyer was listed by only its OpenX buyer name (CurtTestBuyer1). A buyer is now listed by its OpenX buyer name and the demand partner's buyer id (CurtTestBuyer1 > 1).

Note: This change is applicable only when using AppNexus as a demand partner. For all other demand partners, the buyer will still be listed by the OpenX buyer name only.

October 6, 2016

New DFP tag generator for mobile ad units

You can now generate DFP JavaScript tags for mobile ad units in the OpenX UI. When creating the ad unit, you can select either OpenX, MoPub, or DFP as the ad server. DFP tags can also be customized to include DFP macros.

New OpenX Ad Server feature: Header bidding line item

Header bidding line items are now available. OpenX Ad Server customers can now set up dynamic price line items to deliver on bids from header bidder partners. If you have access to the Create Line Item screen, you will see the Header BiddingA monetization tool that exposes each impression to programmatic demand before calling the ad server. This lets publishers realize the true value of their direct and indirect inventory in real time. option under the Inventory field.

Line Item Details with Header Bidding

Removal of Blocked Ad Categories Filter

You can now manage all blocking capabilities using only the Industry Filter. This change will prevent possible rule conflicts. For example, prior to this change, you could whitelistMarking a particular entity as “approved” in order to ensure it is included. A whitelist will block new entities by default whereas a blacklist will allow new entities by default. For example, you could use a whitelist to only allow the "Technology" industry. the "automotive" industry using the Industry Filter, but inadvertently block "automotive" using the Blocked Ad Category Filter. Blocked Ad Categories will continue to be sent in the bid requestWhen OpenX Ad Exchange receives an ad request, it sends a communication containing details about the impression to selected real-time bidders to solicit bids for it. to buyers, but will be auto-populated based on the Industry Filter settings.

Device Category attribute for Report API

You can now specify a Device Category attribute in report APIs such as the Exchange Report (exch_perf) and the Bid Performance Report (bid_perf). This provides better segmentation of performance by device category within report API data.

September 22, 2016

August 26, 2016

Filtering for unbranded bids has been enhanced by dividing the current feature into two options:

For more information, see Setting brand, industry, and buyer filters and Creating deals.

August 11, 2016

Interstitial ads can be specified in Ad Units

The ability to specify interstitial ads has been added to OpenX ad units. This has been facilitated by several new UI options. A new Presentation Format dropdown has been added to the Create Ad Unit and Edit Ad Unit pages. Once a user selects an Ad Unit Type, the applicable options are displayed. For Web and Mobile, you can select Display or Interstitial.

For more information about interstitial support, see Creating a mobile ad unit and Creating a web ad unit.

July 14, 2016

Fractional timezones no longer supported

OpenX products no longer support the Asia/Calcutta timezone (UTC+5:30) or any other fractional timezones.

History replaces Audit Trail tabs

History has replaced the old Audit Trail tabs, rendering them unnecessary.

June 16, 2016

Time zone added for +06:00 UTC

OpenX products now support +06:00 UTC, which is BST (Bangladesh Standard Time) and is applicable for Asia/Dhaka.

Global Search improvements

Global search now supports partial user ID (UID) search, Kanji search, and search queries containing hyphens.

Default domain removed from package creation process

The default "www.website.com" domain value has been removed from the packageA bundle of targeting criteria for similar inventory segments which you can offer at a predetermined price (typically to facilitate regular sales efforts) and automatically create line items from in OpenX. creation process. The Creating a Package page describes how you can set up a package with a domain using this required value.

June 2, 2016

Pricing model migration: Fixed cost to cost per day

OpenX is migrating line items with the fixed cost pricing modelThe method for assigning a value to a line item, such as cost per mille (CPM) or cost per click (CPC). to cost per day (CPDCost per day, a pricing model where advertisers pay on a daily basis for their ads to be displayed on a particular website.) and sunsetting the fixed cost pricing model.

CPD's purpose is to replace fixed cost. It's a pricing model where advertisers pay on a daily basis for their ads to be displayed on a particular website. Learn more about creating line items and about pricing models here.

May 18, 2016

Kantar Media Deal Source Removed

When creating a deal there are several options that you can select from the Deal Source drop-down menu. To avoid publishers erroneously setting an improper deal source, "Kantar Media" has been removed. For more information on deals and using the deal source drop-down menu, refer to the Creating Deals page.

Creative Template update

While on the Creative Template screen, you can now specify a "Type" for your custom macroFor OpenX, a command enclosed in curly braces {} that dynamically inserts attributes into your HTML or third-party ad creatives and click-through URLs when OpenX serves an ad. Other macros, like from your video player, may have alternate formatting., either text or file. If you select "File", you can upload an image file to be applied when the macro is used in your Creative TemplateEnables the creation of custom code for non-standard ad formats that can be reused to speed up the process of creating multiple similar ads.. When you create an HTML ad that references this CreativeThe media asset associated with an ad, such as an image or video file. Template, the system will automatically insert the Uniform Resource Identifier (URI), making it unnecessary for you to enter a value to use the macro.

New "Type" field for custom macros in Creative Templates

May 5, 2016

Exchange Revenue Dashboard access

If you are using OpenX Ad Server as well as OpenX Ad Exchange, you now have access to an Exchange Revenue dashboard. This dashboard gives you specific insights into your indirect revenue from the OpenX Ad Exchange. View key performance indicators over a selected time period, such as CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000)., paid impressions, and fill rate. View and analyze performance by siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance. or by demand partner. You can access the dashboard by navigating to Reports > Exchange Revenue.

Buyer Filter improvements

The Buyer Filter, located on the Market Rules and Ad Filters page, is improving. You will no longer see duplicate accounts from before the Ad Console (AC) migration. Now, only the active version of the account (indicated by an asterisk) will appear.

Example: Rather than displaying both "advertising.com" and "advertising.com*", only the active "advertising.com*" account will appear. Even if you are filtering for both the active and inactive accounts, only the active account will show up in filter results.

Reporting Interface Updates

The following reports have been updated with Device Category (new field) and breakout of Video Ads in existing Delivery MediumThe manner in which an end-user is exposed to ad inventory, such as web or mobile. to provide more insight into revenue and performance for these specific types of inventory.

With these updated reports, you can better analyze both your Direct and Exchange business.

April 26, 2016

Targeting templates

OpenX Ad Server customers can now create targeting templates and apply them when creating line items and in forecasting. With targeting templates, you can group and save multiple targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. as a reusable template.

Targeting templates replace targeting rules, which have already been migrated to targeting templates for you.

Benefits

  • Save time. Create a template with all your targeting needs and apply it with just a click.
  • Improved user experience. There's no need to re-create rules or add hundreds of targeting criteria each time you need them.
  • Less room for user error. You don't need to manually add targeting criteria after creating a template. So long as your template covers your needs, you're good to go.
  • Increased customization. You can tweak an existing targeting template without altering the original one, enabling you to fine tune your targeting experience.

Creating a targeting template

Create Targeting Template screen

Applying a targeting template during line item creation

Applying a targeting template during line item creation

Flexible ad units for self-serve publishers

Flexible ad units are now available for OpenX Ad Exchange-only self-serve publishers. Flexible ad units enable you to set up OpenX ad units that accept creatives of more than one size.

With this update, you will see the "include additional ad sizes" check box. When checked, this box enables you to tell OpenX that your ad unitThe smallest inventory component that represents the space on a site where ads display. can accommodate more than one ad size. You can specify the available ad sizes, allowing OpenX to give buyers more opportunities to bid on your inventory, thereby increasing your revenue.

Flex ad unit check box for enabling additional ad unit sizes

April 21, 2016

MoPub ad tag generation

MoPub ad tags generated by the OpenX user interface now automatically include several required fields, so you do not have to modify the ad tagA small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space. manually to complete the integration. These values are imported as long as the parent Site has a valid app URL.

April 7, 2016

Line item recycling available

You can now activate expired line items with the new Recycle button.

Pre-release news: Targeting templates

In our next release, you will see targeting templates. Targeting templates are an improvement to Ad Server targeting that customers will interact with when performing line item targeting and forecasting.

 

Users can group multiple targeting criteria under one template, saving time, enhancing the user experience, decreasing errors, and increasing customization. Targeting rules will become targeting templates.

Creating a Targeting Template

Using a targeting template while creating a line item

New feature: History

History is an easy-to-read list of all changes made to nearly any object across the entire UI for both publisher and demand partner-facing products. It records what change was made to what field, when, and by whom. Users can see the History of any object for which they have edit permission.

Geo-targeting update

This release includes a minor update on how geo-targeting will be handled. The business logic related to lat/lon will be optimal if "lt=1" query arg is included and/or at least 5 decimal places of precision are included in the lat/lon.

Also, ltsrc has been deprecated for this release, and OpenX will no longer support this value when performing geo-targeting.

March 24, 2016

Updated line item pacing metrics for Ad Server and Advertiser Performance reports

For Ad Server reports and Advertiser Performance reports, the line item pacing metrics now reflect cumulative line item performance to date versus goal, rather than report date range.

Publisher fields available in Ad Server Exchange Revenue Report

If you are a network user reporting on exchange revenue, you can now view revenue per publisher in the Exchange Revenue Report.

New Deals Bid Performance Report

The OpenX reporting interface now includes the Deals Bid Performance Report. This preconfigured Private MarketplaceThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. report displays information about a deal's bid performance, which can be useful in measuring deal performance. You may edit attributes, metrics and filters contained in the report, as well as export the report to your local system in Excel, CSV, or PDF format.

February 25, 2016

Improved report filters

When configuring a report and setting up filters, you will now only see items that belong to the filter categories you have already selected. For example, if you select a specific publisher as a filter, only that publisher's sites are displayed for further filtering selections. This helps you avoid creating invalid filters that produce no results in your report.

February 11, 2016

Improved identification of blocked ads in Creative Review

When reviewing creatives for ad quality, you can now easily see which creatives have been blocked. Each blocked creative is now outlined in red on the Creative Review tab, and is labeled with a review status of Blocked. Previously, you could only see if a creative was blocked by opening the detailed view of each creative.

January 28, 2016

Improved Browser Experience

Improvements have been made to the OpenX user interface so if you have multiple browser tabs open, a tab of OpenX that you're not working on doesn't log you out.

November 19, 2015

Case-sensitive custom key values in macros

You can now use case-sensitive custom key values in macros. Previously, macro replacement was not case-sensitive.

This release introduces a bundle of new reports and enhancements for a better reporting experience:

New Custom Key Value Report

You can now use custom key value reporting to easily see revenue and other performance metrics according to custom key value.

New Domain Performance Report

You can now access top-level domain reporting to better analyze inventory performance according to publisher subdomains.

New Report Snapshots

Report Snapshots offer an improved reporting experience by allowing you to run large reports in the background. You get a notification when the report is ready.

Easier report editing in My Reports

Now, when you click Edit in any custom-built report, you will have the option to jump directly to the Date Range, Attributes, Metrics, or Filters, instead of having to click throughThe action of clicking an ad and being taken to another web page via a hyperlink. all of these settings to get to the ones you want to change.

November 9, 2015

Comments

The OpenX platform now enables users to work with comments for a number of different objects. You can perform several actions related to the comments feature, including:

  • Add a new comment to an object

  • Edit your own comments

  • Retrieve a list of comments for an object (API Only)

Comments can be used to add notes to objects (e.g. line items, creatives, etc.) for other users to see. Note users are not notified about new comments. Furthermore, one can only view comments when in the edit mode of an object.

You can use both the OpenX user interface and/or API to work with the new comments feature.

An example of how to add comments to a line item in the OpenX user interface is shown below.

October 9, 2015

Creative Templates for Ad Server

Users who set up creatives on OpenX Ad Server can now work faster using Creative Templates. This feature lets you pre-define reusable ad codeCalled ad tag at OpenX. An ad tag is a small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space., including custom macros as well as OpenX macros. Once a template is set up, other users can access it, for faster and smoother production of creatives.

  • New Ad form. With the introduction of Creative Templates, we have also redesigned the UI for Ads for Ad Server. The new Ad form includes a dynamic summary on the right-hand side of all values you have entered for the Ad. The summary gives you a way to quickly confirm your entries or explain the ad setup to others.

  • Accounts tab is now under Admin. Ad Server now has an Admin menu option, where you will now find Accounts as well as Creative Templates.

September 25, 2015

New reports for understanding bids

New reports for Ad Exchange now allow you to see reporting on bids, for better analysis of bids and for setting price floors:

  • Bid Performance Report: gain insight into bid activity based on inventory and demand to evaluate performance of your inventory in Ad Exchange. This report is also available for SSP.

  • Price Bands Report: gain visibility into the distribution of bids that you receive in Ad Exchange.

  • Bid Landscape Report: evaluate the value of your inventory in Ad Exchange by viewing bids in different price buckets.

September 14, 2015

Supplement Ad Quality Filters in Private Marketplace deals

You can now allow certain ads to be delivered for a Private Marketplace deal that would normally be blocked by your Ad Quality filters. You do this by turning on the Supplement Ad Quality Filters option in the Participants section of the Deal screen, and selecting the types of ads that you want to whitelist. This whitelisting is available for any type of deal (preferred, private auction, and open auction deals).

Regulations

You can now specify the intended age range of the audience when you create a site. For details, see regulations

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to SSP. Most SSP activities are completed by OpenX. This topic applies to Programmatic Direct.

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