Publisher release notes

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please visit the OpenX Support Community.

See also:

February 14, 2019

Domain targeting in packages

You can now specify domains to target or block when creating deal packages, for finer control over transacted inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. Learn more.

February 7, 2019

More targeted deal reporting on demand partner bids

You can now see granular bid behavior for all of your demand partners in Programmatic Direct deals by using the Deals Bid Performance report. This new report is based on Bid Performance, except that it filters on deal traffic.

January 24, 2019

Support for more API frameworks

You can now pass signals for the following API frameworks in mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. bid requests:

See the following topics for more information on using these frameworks:

January 16, 2019

Documentation improvements

We've made a number of improvements to organization, look-and-feel, and content of so that you can find the help you need more easily:

  • A more intuitive navigation better reflects your integration paths and workflows.
  • Developer topics that are relevant to specific types of integrations are now located with those topics instead of in a separate Developers section. For example, you can find iOS and Android SDK guidance in Integrations > Mobile SDKs in the Publishers section.

    Publisher Integrations category

  • A new Platform API section includes guidance on more general API operations, such as authentication.
  • The Home page and Publishers landing page are more engaging and provide better initial direction.

November 15, 2018

New device type targeting options for connected TV

You can now set up device targeting using two new device type options, Connected TV and Set Top Box, for example, when creating packages, PMP deals, pricing controls, or selling rules.

October 18, 2018

Bundle ID available in reports

You can now include the Bundle ID for apps as an attribute as well as a filter in Exchange Revenue Reports and Publisher Revenue Reports that you run through the user interface. The Bundle ID is also available when running the exch_perf and inv_perf reports via the platform API.

Updated floors, selling rules, third-party network line item pages

The pages for creating and editing floors, selling rules, and third-party network line items have been streamlined for a new visual design, ease of use, and perceptively faster page loading.

October 9, 2018

Rich media support

OpenX now allows you to run Celtra's popular InterscrollerA type of rich media mobile web ad that displays an interstitial creative in a gap in publisher content. The creative is revealed and dismissed without any interruption, as users swipe to scroll through the content. and MiniscrollerA variation of the Interscroller ad format, which automatically adapts the size of the creative to the device on which it is displayed. mobile webRefers to the use of the Internet via a mobile device web browser, specifically to differentiate from mobile app. ad units through its existing header biddingA monetization tool that exposes each impression to programmatic demand before calling the ad server. This lets publishers realize the true value of their direct and indirect inventory in real time. integrations, with no additional integration work, no new contracts, and no additional ads.txt files. All you need to do is to identify the inventory you want to make available and opt in to the multi-publisherAn account type that represents a business with ad space to sell. PMPPrivate marketplace, the packaging, offering, and selling of high quality inventory to a limited set of buyers. deals that OpenX creates for each supported ad unitThe smallest inventory component that represents the space on a site where ads display.. For details, see Rich media deals.

October 4, 2018

Updated domain rejection reasons for traffic quality

As part of its ongoing commitment to traffic quality, OpenX has updated its list of domain rejection reasons. New reasons, such as COPPAChildren's Online Privacy Protection Act, a law created to protect the privacy of children under 13. Compliance, Incentivized, and Not Found in App Store, have been added, and explanations of some of the existing ones have been updated for more precision and clarity. For a complete list, see Domain reviews.

Bulk removal in ad quality filters

You can remove all items in some ad qualitySettings that control the types of ads that can display on your inventory. filters with one action. This can be useful if, for example, you want to quickly purge an out-of-date list and replace it with a new one for accurate filtering. Just click the Remove All link for Industries, BrandsA name that represents the product or service being advertised, such as Tide., Domains, or Application IDs lists in the Ad Quality form.

September 20, 2018

Reports in Japanese

Reporting is now available in Japanese. The translation of My Reports, Data Explorer, and the reporting dashboards makes it easier for Japanese-speaking publishers to track inventory performance and make informed decisions about monetization. To view reports in Japanese, set the Locale to Japanese in your user account.

New Inventory Operations user role

OpenX now provides an Inventory Operations user role, which grants the ability to create and manage Private MarketplaceThe packaging, offering, and selling of high quality inventory to a limited set of buyers. Abbreviated as PMP. packages and deals as well as all of the access of the Reporting Only roleA grouping of user permissions, which, when assigned to a user, defines the tasks that they can perform on behalf of their accounts.. If you currently have access to reporting only and need to be able to also work with packages and deals, contact OpenX to gain additional access.

August 9, 2018

Brand ad quality filters

You can now block or whitelistFor Publishers: A list of allowed advertising content, as defined in ad quality filters, enabling Demand Partners who provide this content to receive bid requests for certain inventory. For Demand Partners: A list of publisher inventory to be included in bid requests, as defined in traffic sets. In both cases, it blocks any items not listed, whereas a blacklist allows any items not listed. brands based on application IDs when applying ad quality filters. This refines your control over mobile app ads that appear in your inventory, and it potentially opens up new revenue opportunities. Learn more about application IDA platform-specific, unique identifier of a mobile application. For Android, it is a bundle or package ID, such as For iOS, it is a numeric ID, such as 123456789. Publishers can block or allow specific IDs in their inventory using Ad Quality filters. Demand Partners can reference IDs in the OpenRTB field bundle when defining targets. filters in settings for ad quality and selling rules.

Application ID filter

June 28, 2018

Gross Revenue and Gross CPM metrics in Data Explorer

You can now select Gross Revenue and Gross CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). as metrics in the Data Explorer Near Real-time report for programmatic direct inventory. These gross metrics let you check fees and evaluate whether advertiser spend (gross CPM) is meeting the deal price.

Gross revenue and CPM meterics in the Near-Realtime report

May 31, 2018

Ad quality filters on performance metrics

Performance metrics allow you to place limits on the file weight of creatives displayed on your siteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. or the number of requests they can make as they load. While setting either the Max File Weight Limit or Total Request Limit can improve user experience, it will reduce your potential revenue. The settings recommended by OpenX appear in the user interface as blue tick marks on sliders. Learn more. Performance metrics settings are not supported for linear videoA video ad or ad unit that typically appears in a video player before (pre-roll), after (post-roll), or during a break (mid-roll) in the streamed content. In addition to the in-stream format, linear video ad units may include interstitial, out-stream, and opt-in formats. They may also be accompanied by companion ads and include interactive components..

The Performance Metrics filter for Ad Quality

New discard reasons in Blocked Advertisers Report

You will now be able to see additional block types in the Blocked Advertisers report: specifically, the number of creativeThe media asset associated with an ad, such as an image or video file. requests and creative file weight. This will allow you to evaluate the revenue opportunity associated with ads that are blocked based on performance metrics filters.

video_perf report deprecated

OpenX has deprecated the video_perf report from the Platform API to ensure that you use the most current reporting API and to eliminate data discrepancies associated with some legacy reports. You can use the Video Events report to track event metrics for video impressions.

ISO country codes now available in exch_perf report

When running the exch_perf report via the Platform API, you can now include the two-letter ISO country codes rather than country names to better synchronize your data.

May 3, 2018

Opt-in Video for Data Explorer

You can now select Rewarded Video as an attribute within Data Explorer when analyzing your data. This will make it easier for you to track performance for opt-in videoA type of linear video ad or ad unit associated with mobile apps. A user opts into watching a full-screen, non-skippable video ad in exchange for a non-liquid, in-app reward after viewing the entire ad. Examples of rewards are: access to premium content or features, an extra life, continued play, a coupon, a discount code, or something else without monetary value. Opt-in video is also known as rewarded video and is not the same as incentivized video. inventory.

The Rewarded Video attribute in Data Explorer.

April 19, 2018

Change to the reporting timezone in Data Explorer

Data Explorer reporting now uses the timezone of the publisher instance instead of the user account timezone. This update creates consistency between publisher report experiences within the OpenX UI.

April 6, 2018

Improved geo data for mobile ad requests

The way that mobile geo data is passed from publishers to buyers has been improved in the mobile Ad Request API so that there is a clear distinction between user-provided geo data and device location data. If you provide location data from the user's device (such as lat and lon or ip) , this will be passed to buyers as device.geo. User-provided location data that you provide in the cnt, cty, stt, zip, and dma parameters will be passed to buyers in user.geo. This distinction will help buyers process valuable location data for your inventory.

March 22, 2018

Easier onboarding and inventory setup with site cloning

You can now clone a site and the ad units it contains for easier inventory setup and management. This update reduces the time you spend to create similar sites and associated ad units. This is particularly helpful for app publishers who are set up as separate sites, but have similar ad units within each app.

New clone icon for sites

New ad quality attribute

You can now set an additional ad quality attribute, Animation, which provides a mechanism for blocking animation ads.

Publisher currency attribute added to several reports

You can now add the Publisher Currency attribute in the Ad Server Report, Audience Segment by Account Report, Audience Segment by Site Report, Mobile App Revenue Report, and Video Events Report. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.

OpenX Ad Server line item creation notice added

If you use both OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. and OpenX Ad Exchange and create line items, you will now see a notice when you combine the following setup choices:

The new notice reminds you that when you make the above selections, only direct traffic will be considered for your line item.

Notice displayed during line item creation

March 15, 2018

New attributes added to Video Events Report

You can now gain more status and inventory segmentation insights by adding the following attributes to your Video Events report,



Ad Type Name

Type of video.

Line Item Status Name

Status of the line item, such as active, paused, or expired.

Order Status Name

Status of the order, such as active, paused, or expired.

New Rewarded Video attribute

You can now track reward video revenue and see specific rewarded video inventory adding the Rewarded Video, App Name, and Bundle ID attributes to the following reports: Mobile App Revenue Report, Video Events Report.

March 1, 2018

Net revenue reporting enhancements (Programmatic Direct only)

You can now easily track net revenue in the Exchange Revenue Report, Publisher Revenue Report, Bid Performance Report, and Domain Performance Report. The Revenue and CPM fields now exclude the programmatic direct fee. Additionally, the Gross Revenue and Gross CPM fields have been added to these reports.

February 22, 2018

Report column renaming

To facilitate analysis between different reports, the following reporting columns have been renamed in the Ad Server Report to align with the naming conventions of other OpenX reports.

Ad Server Report

Old field name

New field name

Gross Combined CPM

Combined CPM

Gross Revenue



Network CPM

Net Revenue

Network Revenue

Publisher currency attribute added to Exchange Report

You can now add Currency as an attribute in an Exchange Revenue Report. In a network where multiple currencies are supported, this allows you to see the currency of the revenue for different publishers.

February 8, 2018

Single Sign-On's (SSO) "Missing Callback" error fixed

This update fixes an issue that caused a "Missing Callback" error on the SSO screen for some customers.

January 11, 2018

OpenX Bidder documentation restructuring

OpenX has moved all OpenX BidderOpenX's header bidding solution. Bidder enables publishers to realize the true value of their direct and indirect inventory in real time. "Bidder" can also mean a program designed to bid in real time on inventory in the OpenX Ad Exchange. implementation documentation into the Developers documentation section. Developers now can find all technical Bidder documentation with other developer documentation in a centralized area.

November 16, 2017

Deal troubleshooting

OpenX now features several key enhancements to the Deals user interface. These changes enable you to better track and optimize deal performance:

History and Comments now available for packages

You can now add and view comments for packages, enabling you to easily communicate about packages in the OpenX UI. You can now also view the audit history of packages and review changes that have occurred to a package. The Comments and History tabs appear side by side in packages, on the right side.

History and Comments tabs in packages

Targeting improvements

The App Bundle ID targeting field for deals and packages (where enabled) now features Bulk Add. Additionally, the Page URL and Location fields for package targeting also support Bulk Add.

Bulk Add saves time by enabling you to specify multiple entries at once. The maximum number of values you can input is 500 (total).

Locale updates

The OpenX user interface (UI) currently supports French, German, and Japanese. To improve user experience, the OpenX UI has been updated for each of these languages. The most noticeable updates are in targeting, drop-down menus, and features added during the last few months.

If your user permissions allow, you can change the language of your user interface by following these steps:

  1. Near the top right of the screen, hover over your user name and click User Settings.
  2. From the Locale drop-down menu, select your desired language.
  3. The UI changes to the language you selected.

  4. Near the top right of the screen, click Save User (as translated) to keep your UI in that language.

November 2, 2017

UserVoice removed

OpenX is no longer using the UserVoice service as a feedback collection method. You can still provide feedback via other established methods:

  • To provide feedback about products and services, contact your OpenX representative.
  • To provide feedback about product documentation, use the feedback widget on the right side of each page.

If you need help, you can:

  • Search OpenX Product Documentation for answers.
  • Ask a question in the OpenX Support Community.
  • Contact your OpenX representative.
  • Create a Support case.

Targeting improvements

Page URL and Location targeting fields for line items, targeting templates, and deals (where enabled) now feature Bulk Add.

Bulk Add saves time by enabling you to specify multiple entries at once. The maximum number of values you can input is 500 (total).

Bulk Add for Page URL targeting

October 26, 2017

Mobile OS targeting

Targeting options now include the latest Android (8.0) and iOS (11) operating systems.

October 19, 2017

Ad quality filters

Ad quality filters allow you to set industry, brand, and domain filters; creative filters; and demand partner filters. OpenX's updated ad quality filters now allow you to increase revenue opportunities with more granular controls, save time setting up and maintaining ad quality rules, and gain valuable insights on the impact ad quality rules have on your business.

October 5, 2017

Single Sign-On (SSO) available in German

The OpenX SSO interface now supports German.

SSO in German

September 7, 2017

System Status tab

You can use the System Status tab to verify the completeness of report data for a selected timeframe. Where available, the System Status dashboard shows data latency for trued-up data, near real-time data, and viewability data.

The System Status screen.

Blocked Advertisers Report

The Blocked Advertisers Report shows the historical revenue opportunities associated with your ad quality settings. With these insights, you can balance ad quality settings with potential revenue opportunities to increase your revenue through OpenX.

August 10, 2017

Sales channel breakout in Exchange Report

Network users can now break out data by sales channel in the Exchange Report. Select Sales Channel under Attributes > Demand when configuring the report.

Sales Channel attribute in Exchange Report

June 29, 2017

Bidder not supporting older IE browsers

OpenX Bidder no longer participates in auctions for users using Internet Explorer 10 or below.

June 15, 2017

OpenX Mobile Bidder for Apps

OpenX Mobile Bidder for Apps is now available for integration with MoPub. Bidder for Apps is a lightweight adapter that works with your existing Primary SDK and takes full advantage of the mobile first OpenX Ad Exchange to deliver superior yield on every impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions.. You can integrate Bidder for Apps in both Android and iOS. For details, see OpenX Mobile Bidder for Apps.

June 2, 2017

Remove inventory as a required field for deals

When creating deals, you are no longer required to target inventory. Previously, inventory and content needed to be specified.

May 19, 2017

Filtering by Device Category in Domain Performance Report

You can now filter by Device Category when configuring a Domain Performance Report, allowing you to conduct a more granular domain analysis.

Filtering by Advertiser in Bid Performance Report

You can now filter by Advertiser when configuring a Bid Performance Report, allowing you to conduct a more granular bid analysis.

Ability to target apps

You now have the ability to include or exclude apps by App Bundle ID within targeting settings.

Filtered Category results

OpenX removed disallowed categories from the Category targeting options. This eliminates duplicative effort when setting targeting.

May 4, 2017

Programmatic direct data in reporting

You can now more easily identify and track performance of your programmatic direct business. Going forward, programmatic direct data can be identified by a separate sales channel, “Programmatic Direct”, instead of being grouped with “Real Time Buyer". This does not impact historical data and applies only to data starting on May 4, 2017. This break-out of data will be available in the following reports:

April 20, 2017

New mobile parameters for ad requests

For mobile ad requests, you can now pass the parameters lmt and ifa. lmt indicates whether the user's mobile device is set to private browsing. ifa is the ID of the advertiser. It is now recommended to use ifa and lmt rather than the pre-existing did mobile parameters to pass device information in the ad requestCommunication from a web browser or app to an ad server to display an ad.. For more details, see mobile ad request parameters.

Deactivated legacy reporting user interface

The legacy reporting interface has been deactivated. You may continue to access the expanded data and features in the My Reports reporting interface without interruption. However, you will not be able to toggle to the legacy reporting UI via the blue bar at the top of the Reports page, as shown in the image below.

If you are still using the legacy reporting UI, please switch to the My Reports UI instead, and make use of the pre-configured reports that are equivalent to popular legacy reports.

If you have any questions, you can utilize these resources to find help:

  • OpenX Online Help: Documentation on reporting features and available data
  • OpenX Account Manager: Your AM can also assist with any questions

Please note that this deactivation will not impact the existing Reporting API, and any reporting calls will continue to be supported without interruption, or the need for updates.

Time attributes added to Video Events report

Within the Video Events report, you are now able to break out your report data by time (date, week, month). The time attributes will provide you with a better understanding of video performance and engagement trends over time.

Category targeting

You now have the ability to apply category targeting to deals and packages. This update provides more precise targeting based on categories that are typically used to inform purchasing decisions.

April 6, 2017

Reporting based on targeting rules

You can now report on targeting rules that are applied to direct-sold line items. Adding targeting attributes to your reports allows you to more conveniently see how targeting factors into your inventory performance, for better decision-making and optimization of performance.

These reports have targeting rules available:

March 23, 2017

Targeting based on device ID and ad tracking

You can now target inventory based on whether there is a device ID and if ad tracking is enabled or limited.

Device ID targeting

Frequency capping included in forecasting

Frequency cappingUsing cookies to track the impression count of ads served and stop any given ad being shown to a single visitor more than the set number of times. is now available for forecasting. This means that you can now more accurately replicate a line item when generating a forecast.

Inventory is no longer a required field for packages

When creating packages, you now have the flexibility to define custom targetingA targeting dimension that describes custom key-value pairs that a publisher defines based on what they know about their visitors. without setting the inventory targeting.

March 9, 2017

Targeting based on API frameworks

The API Frameworks field has been added to the targeting module in line items and targeting templates. It enables you to target or filter requests based on API framework.

API frameworks targeting

Allow Status to be editable in the Deal Form

You are now able to set the deal Status in the Deal Details. This eliminates having to leave the Edit Deal screen to set or check the status of a deal.

February 23, 2017

Fix for creating a Site for mobile apps

Previously, some App Store URLs were rejected by the OpenX UI when setting up a Site for an app, such as "", making it impossible to set up OpenX ad units for that app. This problem has been fixed.

Reporting based on targeting

You can now report on targeting attributes that are applied to direct-sold line items and programmatic direct packages. Adding targeting attributes to your reports allows you to more conveniently see how targeting factors into your inventory performance, for better decision-making and optimization of performance.

These reports have targeting attributes available:

These are the types of targeting you can view in these reports:

  • Custom targeting
  • Geo targeting
  • Techno targeting
  • Viewability targeting

Time zone selection in Ad Server reporting

You can now select a time zone when configuring an Ad Server report. The ability to switch the time zone is only supported for the last three months of historical data. This is because it is dependent on hourly data that is only retained for the last three months, per OpenX's data retention policy.

Date Range and Timezone fields

February 10, 2017

Targeting based on location source

Ad Server customers with access to line items can use the new geographic targeting Location Source field to target and filter requests based on location source, such as GPS Detected, IP Derived, and User Info.

Location Source field in Targeting

January 12, 2017

Category and Subcategory filter values updated in Domain Performance Report

This update enables you to more accurately filter based on the domain subcategory classification within the Domain Performance Report.

Currency filter removed from Custom Key Value Report and Domain Performance Report

The option to filter using the Currency filter has been removed from the Custom Key Value Report and Domain Performance Report. Removing the Currency filter removes potential user confusion since a publisher can only have a single currency for its account. Additionally, removing this filter aligns these reports with other existing reports that do not have a Currency filter.

Price Rate filter removed from Ad Server Report

The option to filter using the Pricing Rate filter has been removed from the Ad Server Report. The Pricing Rate filter was the line item price. Removing this filter removes potential user confusion.

Mobile app ad units

October 20, 2016

User lifetime capped line items to expire after end date

Previously, a line item with a user lifetime capAn integer that specifies the total number of times that a user can be exposed to a combination of ads for a particular line item during the lifetime of the flight. would become "pending" after reaching its cap. Now, line items that meet their cap will expire, ensuring that you can still assess their performance.

History for users

This update adds users to the list of objects for which you can access History. History provides information about recent changes, who made them, and when they were made.

History on the User screen

Buyer Name format change when using AppNexus as demand partner

When creating a Deal ID using AppNexus as a demand partner, you will notice the Buyer Name format has changed. Previously, a buyer was listed by only its OpenX buyer name (CurtTestBuyer1). A buyer is now listed by its OpenX buyer name and the demand partner's buyer id (CurtTestBuyer1 > 1).

Note: This change is applicable only when using AppNexus as a demand partner. For all other demand partners, the buyer will still be listed by the OpenX buyer name only.

October 6, 2016

New DFP tag generator for mobile ad units

You can now generate DFP JavaScript tags for mobile ad units in the OpenX UI. When creating the ad unit, you can select either OpenX, MoPub, or DFP as the ad server. DFP tags can also be customized to include DFP macros.

New OpenX Ad Server feature: Header bidding line item

Header bidding line items are now available. OpenX Ad Server customers can now set up dynamic price line items to deliver on bids from header bidder partners. If you have access to the Create Line Item screen, you will see the Header Bidding option under the Inventory field.

Line Item Details with Header Bidding

Removal of Blocked Ad Categories Filter

You can now manage all blocking capabilities using only the Industry Filter. This change will prevent possible rule conflicts. For example, prior to this change, you could whitelist the "automotive" industry using the Industry Filter, but inadvertently block "automotive" using the Blocked Ad Category Filter. Blocked Ad Categories will continue to be sent in the bid requestWhen OpenX Ad Exchange receives an ad request, it sends a communication containing details about the impression to selected real-time bidders to solicit bids for it. to buyers, but will be auto-populated based on the Industry Filter settings.

Device Category attribute for Report API

You can now specify a Device Category attribute in report APIs such as the Exchange Report (exch_perf) and the Bid Performance Report (bid_perf). This provides better segmentation of performance by device category within report API data.

September 22, 2016

  • Variable timeout window for mobile impressions. The timeout window for the OpenX mobile first Ad Exchange has now increased from 5 minutes to up to 60 minutes for all ad types across mobile app, which brings OpenX in-line with the IAB’s recommended policy. This change will also help improve OpenX performance across interstitial ads. You can take advantage of this change by making more of this segment of your inventory available to the OpenX Ad Exchange for our buyers. Please note, for desktop display ads, the window will continue to remain at 5 minutes.
  • SSPSupply-side platform, a platform or provider that allows publishers to manage and optimize revenue for their inventory from multiple sources, often in real time. reporting. If you have OpenX Ad Server with SSP, you can now generate a report for all ad requests without selecting a specific sales channel. This allows you to view the total opportunity (Total Ad Requests) whether the impressions are unfilled or filled by Direct Demand, Exchange Demand, Programmatic Direct Demand, or Network Demand.

August 26, 2016

Filtering for unbranded bids has been enhanced by dividing the current feature into two options:

For more information, see Setting brand, industry, and buyer filters and Creating deals.

August 11, 2016

Interstitial ads can be specified in Ad Units

The ability to specify interstitial ads has been added to OpenX ad units. This has been facilitated by several new UI options. A new Presentation Format dropdown has been added to the Create Ad Unit and Edit Ad Unit pages. Once a user selects an Ad Unit Type, the applicable options are displayed. For Web and Mobile, you can select Display or Interstitial.

For more information about interstitial support, see Creating a mobile ad unit and Creating a web ad unit.

July 14, 2016

Fractional timezones no longer supported

OpenX products no longer support the Asia/Calcutta timezone (UTC+5:30) or any other fractional timezones.

History replaces Audit Trail tabs

History has replaced the old Audit Trail tabs, rendering them unnecessary.

June 16, 2016

Time zone added for +06:00 UTC

OpenX products now support +06:00 UTC, which is BST (Bangladesh Standard Time) and is applicable for Asia/Dhaka.

Global Search improvements

Global search now supports partial user ID (UID) search, Kanji search, and search queries containing hyphens.

Default domain removed from package creation process

The default "" domain value has been removed from the package creation process. The Creating a Package page describes how you can set up a package with a domain using this required value.

June 2, 2016

Pricing model migration: Fixed cost to cost per day

OpenX is migrating line items with the fixed cost pricing modelThe method for assigning a value to a line item, such as cost per mille (CPM) or cost per click (CPC). to cost per day (CPDCost per day, a pricing model where advertisers pay on a daily basis for their ads to be displayed on a particular website.) and sunsetting the fixed cost pricing model.

CPD's purpose is to replace fixed cost. It's a pricing model where advertisers pay on a daily basis for their ads to be displayed on a particular website. Learn more about creating line items and about pricing models here.

May 18, 2016

Kantar Media Deal Source Removed

When creating a deal there are several options that you can select from the Deal Source drop-down menu. To avoid publishers erroneously setting an improper deal source, "Kantar Media" has been removed. For more information on deals and using the deal source drop-down menu, refer to the Creating Deals page.

Creative Template update

While on the Creative Template screen, you can now specify a "Type" for your custom macroFor OpenX, a command enclosed in curly braces {} that dynamically inserts attributes into your HTML or third-party ad creatives and click-through URLs when OpenX serves an ad. Other macros, like from your video player, may have alternate formatting., either text or file. If you select "File", you can upload an image file to be applied when the macro is used in your Creative TemplateEnables the creation of custom code for non-standard ad formats that can be reused to speed up the process of creating multiple similar ads.. When you create an HTML ad that references this Creative Template, the system will automatically insert the Uniform Resource Identifier (URI), making it unnecessary for you to enter a value to use the macro.

New "Type" field for custom macros in Creative Templates

May 5, 2016

Exchange Revenue Dashboard access

If you are using OpenX Ad Server as well as OpenX Ad Exchange, you now have access to an Exchange Revenue dashboard. This dashboard gives you specific insights into your indirect revenue from the OpenX Ad Exchange. View key performance indicators over a selected time period, such as CPM, paid impressions, and fill rate. View and analyze performance by site or by demand partner. You can access the dashboard by navigating to Reports > Exchange Revenue.

Buyer Filter improvements

The Buyer Filter, located on the Market Rules and Ad Filters page, is improving. You will no longer see duplicate accounts from before the Ad Console (AC) migration. Now, only the active version of the account (indicated by an asterisk) will appear.

Example: Rather than displaying both "" and "*", only the active "*" account will appear. Even if you are filtering for both the active and inactive accounts, only the active account will show up in filter results.

Reporting Interface Updates

The following reports have been updated with Device Category (new field) and breakout of Video Ads in existing Delivery MediumThe manner in which an end-user is exposed to ad inventory, such as web or mobile. to provide more insight into revenue and performance for these specific types of inventory.

With these updated reports, you can better analyze both your Direct and Exchange business.

April 26, 2016

Targeting templates

OpenX Ad Server customers can now create targeting templates and apply them when creating line items and in forecasting. With targeting templates, you can group and save multiple targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. as a reusable template.

Targeting templates replace targeting rules, which have already been migrated to targeting templates for you.


  • Save time. Create a template with all your targeting needs and apply it with just a click.
  • Improved user experience. There's no need to re-create rules or add hundreds of targeting criteria each time you need them.
  • Less room for user error. You don't need to manually add targeting criteria after creating a template. So long as your template covers your needs, you're good to go.
  • Increased customization. You can tweak an existing targeting template without altering the original one, enabling you to fine tune your targeting experience.

Creating a targeting template

Create Targeting Template screen

Applying a targeting template during line item creation

Applying a targeting template during line item creation

Flexible ad units for self-serve publishers

Flexible ad units are now available for OpenX Ad Exchange-only self-serve publishers. Flexible ad units enable you to set up OpenX ad units that accept creatives of more than one size.

With this update, you will see the "include additional ad sizes" check box. When checked, this box enables you to tell OpenX that your ad unit can accommodate more than one ad size. You can specify the available ad sizes, allowing OpenX to give buyers more opportunities to bid on your inventory, thereby increasing your revenue.

Flex ad unit check box for enabling additional ad unit sizes

April 21, 2016

MoPub ad tag generation

MoPub ad tags generated by the OpenX user interface now automatically include several required fields, so you do not have to modify the ad tagA small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space. manually to complete the integration. These values are imported as long as the parent Site has a valid app URL.

April 7, 2016

Line item recycling available

You can now activate expired line items with the new Recycle button.

Pre-release news: Targeting templates

In our next release, you will see targeting templates. Targeting templates are an improvement to Ad Server targeting that customers will interact with when performing line item targeting and forecasting.


Users can group multiple targeting criteria under one template, saving time, enhancing the user experience, decreasing errors, and increasing customization. Targeting rules will become targeting templates.

Creating a Targeting Template

Using a targeting template while creating a line item

New feature: history

History is an easy-to-read list of all changes made to nearly any object across the entire UI for both publisher and demand partner-facing products. It records what change was made to what field, when, and by whom. Users can see the History of any object for which they have edit permission.

Geo-targeting update

This release includes a minor update on how geo-targeting will be handled. The business logic related to lat/lon will be optimal if "lt=1" query arg is included and/or at least 5 decimal places of precision are included in the lat/lon.

Also, ltsrc has been deprecated for this release, and OpenX will no longer support this value when performing geo-targeting.

March 24, 2016

Updated line item pacing metrics for Ad Server and Advertiser Performance reports

For Ad Server reports and Advertiser Performance reports, the line item pacing metrics now reflect cumulative line item performance to date versus goal, rather than report date range.

Publisher fields available in Ad Server Exchange Revenue Report

If you are a network user reporting on exchange revenue, you can now view revenue per publisher in the Exchange Revenue Report.

New Deals Bid Performance Report

The OpenX reporting interface now includes the Deals Bid Performance Report. This preconfigured Private Marketplace report displays information about a deal's bid performance, which can be useful in measuring deal performance. You may edit attributes, metrics and filters contained in the report, as well as export the report to your local system in Excel, CSV, or PDF format.

February 25, 2016

Improved report filters

When configuring a report and setting up filters, you will now only see items that belong to the filter categories you have already selected. For example, if you select a specific publisher as a filter, only that publisher's sites are displayed for further filtering selections. This helps you avoid creating invalid filters that produce no results in your report.

February 11, 2016

Improved identification of blocked ads in Creative Review

When reviewing creatives for ad quality, you can now easily see which creatives have been blocked. Each blocked creative is now outlined in red on the Creative Review tab, and is labeled with a review status of Blocked. Previously, you could only see if a creative was blocked by opening the detailed view of each creative.

Note: Creative Review has been deprecated.

January 28, 2016

Improved Browser Experience

Improvements have been made to the OpenX user interface so if you have multiple browser tabs open, a tab of OpenX that you're not working on doesn't log you out.

November 19, 2015

Case-sensitive custom key values in macros

You can now use case-sensitive custom key values in macros. Previously, macro replacement was not case-sensitive.

This release introduces a bundle of new reports and enhancements for a better reporting experience:

New Custom Key Value Report

You can now use custom key value reporting to easily see revenue and other performance metrics according to custom key value.

New Domain Performance Report

You can now access top-level domain reporting to better analyze inventory performance according to publisher subdomains.

New Report Snapshots

Report Snapshots offer an improved reporting experience by allowing you to run large reports in the background. You get a notification when the report is ready.

Easier report editing in My Reports

Now, when you click Edit in any custom-built report, you will have the option to jump directly to the Date Range, Attributes, Metrics, or Filters, instead of having to click throughThe action of clicking an ad and being taken to another web page via a hyperlink. all of these settings to get to the ones you want to change.

November 9, 2015


The OpenX platform now enables users to work with comments for a number of different objects. You can perform several actions related to the comments feature, including:

  • Add a new comment to an object

  • Edit your own comments

  • Retrieve a list of comments for an object (API Only)

Comments can be used to add notes to objects (e.g. line items, creatives, etc.) for other users to see. Note users are not notified about new comments. Furthermore, one can only view comments when in the edit mode of an object.

You can use both the OpenX user interface and/or API to work with the new comments feature.

An example of how to add comments to a line item in the OpenX user interface is shown below.

October 9, 2015

Creative Templates for Ad Server

Users who set up creatives on OpenX Ad Server can now work faster using Creative Templates. This feature lets you pre-define reusable HTML ad code, including custom macros as well as OpenX macros. Once a template is set up, other users can access it, for faster and smoother production of creatives.

  • New Ad form. With the introduction of Creative Templates, we have also redesigned the UI for Ads for Ad Server. The new Ad form includes a dynamic summary on the right-hand side of all values you have entered for the Ad. The summary gives you a way to quickly confirm your entries or explain the ad setup to others.

  • Accounts tab is now under Admin. Ad Server now has an Admin menu option, where you will now find Accounts as well as Creative Templates.

September 25, 2015

New reports for understanding bids

New reports for Ad Exchange now allow you to see reporting on bids, for better analysis of bids and for setting price floors:

  • Bid Performance Report: gain insight into bid activity based on inventory and demand to evaluate performance of your inventory in Ad Exchange. This report is also available for SSP.

  • Price Bands Report: gain visibility into the distribution of bids that you receive in Ad Exchange.

  • Bid Landscape Report: evaluate the value of your inventory in Ad Exchange by viewing bids in different price buckets.

September 14, 2015

Supplement Ad Quality Filters in Private Marketplace deals

You can now allow certain ads to be delivered for a Private Marketplace deal that would normally be blocked by your Ad Quality filters. You do this by turning on the Supplement Ad Quality Filters option in the Participants section of the Deal screen, and selecting the types of ads that you want to whitelist. This whitelisting is available for any type of deal (preferred, private auction, and open auction deals).


You can now specify the intended age range of the audience when you create a site. For details, see regulations


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