Last updated on January 11, 2018
Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative. If you do not have an OpenX representative, contact us to speak with someone about the right OpenX features for your business.
Your businesses and business relationships are represented in OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. through your account structure, which defines who you work with, and what you do for them. Your users represent the individuals who will be logging in to OpenX Ad Server and performing tasks on behalf of these accounts.
When OpenX initially sets up your OpenX Ad Server implementation, they create your main account with an administrative user who has the appropriate user access to create additional OpenX Ad Server accounts and users. Then, you need to determine the accounts you need to set up. In doing this, consider the purpose of each account (e.g., ad networkAn OpenX account type, which represents a business that manages other businesses and typically contains and manages both publisher accounts and advertiser accounts., publisherAn account type that represents a business with ad space to sell., or advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites.), and the relationships between them that you need to represent in your OpenX Ad Server account structure.
Then, an administrative user needs to:
Create accounts to represent your business structure.
Create users and grant them roles which determine the tasks they can perform in OpenX Ad Server.