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Ad Quality

Last updated on October 19, 2017

Providing a positive experience for your users is important. By allowing you to adjust ad filters and investigate ads in real-time, ad qualitySettings that control the types of ads that can display on your inventory. gives you the tools to ensure that ads support the user experience.

As a core component of OpenX Marketplaces, ad quality rejects ads that perform undesirable actions like:

  • Initiate a download
  • Start an autoplay video
  • Automatically redirect your users to a new page or app

In addition, OpenX has a dedicated ad quality team that ensures that all ads are scanned and tested to ensure that they meet our high ad quality standards.

See the OpenX Ad Exchange Demand Policies for a complete description of our ad quality standards.

Related Topics

Setting ad quality filters

Reviewing Creative

Ad Reporter (Google Chrome Plugin)

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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