Last updated on October 19, 2017
Providing a positive experience for your users is important. By allowing you to adjust ad filters and investigate ads in real-time, ad qualitySettings that control the types of ads that can display on your inventory. gives you the tools to ensure that ads support the user experience.
As a core component of OpenX Marketplaces, ad quality rejects ads that perform undesirable actions like:
- Initiate a download
- Start an autoplay video
- Automatically redirect your users to a new page or app
In addition, OpenX has a dedicated ad quality team that ensures that all ads are scanned and tested to ensure that they meet our high ad quality standards.
See the OpenX Ad Exchange Demand Policies for a complete description of our ad quality standards.