Ad Quality

Last updated on April 23, 2018

OpenX is a TAG certified company whose ad qualitySettings that control the types of ads that can display on your inventory. efforts provide participating publishers, demand partners, and advertisers a safe, transparent marketplace.

Ad quality guidelines

OpenX has defined policies that govern the types of ads that are acceptable within OpenX Ad Exchange. These policies are explained in the OpenX Ad Exchange Demand Policies. Listed below are examples of actions that OpenX does not allow:

OpenX safeguards

To ensure that partners adhere to OpenX Ad Exchange policies, OpenX takes the following additional steps:

  • Scans all ad creatives in OpenX Ad Exchange with its proprietary scanner.
  • Uses third-party vendors (The Media Trust and GeoEdge) to scan ads for malware and redirects, and to autoblock violating creatives.
  • Staffs a dedicated ad quality team that ensures all ads are scanned and meet OpenX Ad Exchange ad quality standards. This team also provides 24/7 support for ad quality complaints.
  • Rigorously vets new buyers during their onboarding process into OpenX Ad Exchange.

Ad quality tools for publishers

OpenX provides the following tools to adjust ad filters and investigate ads in real time.



Ad quality filters

Control the ads that display on your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit..

Creative review

Review and block creatives.

S2S OpenRTB fields

Set ad quality filters using badv, bcat, and battr.

Ad quality resources

If you have an ad quality issue, refer to the following articles for assistance:

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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