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Creating ads

Last updated on August 4, 2017

Important: Flash support deprecation: July 3, 2017. After this date, Flash creatives will be blocked. You may still see Flash-related options as OpenX makes updates to the user interface and API.

Create one or more ads for each of your line items. Each ad represents the advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites.'s message displayed in the ad space when a line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. wins an impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions.. Typically, you create multiple ads for a line item, because you may want to serve different ads based on the time of day or day of week that an ad is served.

You can create an ad when you create a line item or as a separate task at a later time.

OpenX supports the following ad types:

This topic applies to Ad Server.

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