Setting ad quality filters

Last updated on October 5, 2018

OpenX actively manages ad qualitySettings that control the types of ads that can display on your inventory. for you, but ad filters can give you additional control over the ads that display on your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. To set or edit ad quality filters, click the Ad Quality tab.

Note: Any ad quality filters set at the account or siteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. level will impact revenue and will be inherited by all child sites. However, if you modify filters for a child site, be aware that:
• Your changes will override the inherited ad quality filters from the parent account or site level.
• Any future changes made at the parent account level or site level will not be inherited by the modified child site.
To re-establish a child site's ability to inherit ad quality filters, click the Reset to Parent Filters button on the edit screen of the child site's ad quality filter settings.

Setting industry, brand, domain, and application ID filters

You can block or allow ads based on brandsA name that represents the product or service being advertised, such as Tide. or their specific subsets: domains or application IDs. You can also block or allow entire industries, which consist of brand supersets.

  1. From the first drop-down, choose between Allow all, Allow only, or Block these. The "allow" options apply only to industries and brands. The "block" option applies to industries, brands, domains, and application IDs.
  2. In the Industries subsection, click in the field and select one or more industries to block or allow. If you are unsure whether blocking a particular industry will block a brand that you want to allow, you can find and exclude it in the following step.
  3. (Optional) If there are brands within your selected industries that you want to exclude from the industry filter:
    1. Click the Brand Exception link to the right of the Industries heading. The exceptions window appears.
    2. Start typing the name of a brand that you want to allow. If it is included in one of the blocked industries, its full name appears. Repeat this for any other brand you want to allow.
    3. Click Add.
  4. In the Brands subsection, click in the field and select one or more brands to block or allow.
    You can also enter the name of domain, which causes the brand that includes the domain to appear. Then, click the brand name to filter it.
    If you want to filter a large list of brands, you can add them using the Bulk Add feature:
    1. Click the Bulk Add link to the right of the Brands heading. The Bulk Add Brands screen appears.
    2. Copy and paste the list of brands into the Bulk Add Brands window. Brands should be delimited by line breaks.
    3. Click Next. A list of suggested matches appears.
    4. Select the brands.
    5. Click Add.
      A summary appears. If it indicates invalid entries, which include misspelled or non-existent brand names, you can download a list to review and correct entries.
  5. In the Domains subsection, click in the field and select one or more domains to filter. Domains are not case-sensitive. If you have a large list of domains, you can add them in bulk:
    1. Click the Bulk Add link to the right of the Domains heading. The Bulk Add Domains screen appears.
    2. Paste copied domains or type them, one per line. Use the full domain name and extension for each entry, such as Ford.com.
    3. Click Apply.
      A summary appears. If it indicates invalid entries, which include misspelled or non-existent domain names, you can download a list to review and correct entries.
  6. In the Application IDs subsection, click in the field and paste or enter an ID. When the name of the app appears, click the name to filter it. Click the + icon to add another app.
    For Google Play apps, use the format com.example.app.
    For iTunes apps, use the numeric App ID, such as 123456789.
    If you have a large list of IDs, you can add them in bulk:
    1. Click the Bulk Add link to the right of the Application IDs heading. The Bulk Add Application IDs screen appears.
    2. Paste copied IDs or enter them, one per line.
    3. Click Apply.
      A summary appears. If it indicates invalid entries, which include incorrectly entered or non-existent IDs, you can download a list to review and correct entries.
  7. In the Unbranded RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” Bids subsection, use the toggle button to Block or Allow unbranded RTB bids. Unbranded RTB bids are bids which pass an ad quality-verified domain that OpenX has not mapped to a brand. Setting the toggle to Allow permits creatives from relevant unmapped domains to win a bid. These unmapped domains can augment inventory reach and potentially increase revenue. Setting the toggle to Block ensures that only branded bids are permitted to win a bid.

  8. If you are not applying other filters, click Save. Your changes are updated in the list of accounts and sites on the Ad Filters tab.

Important: If you filter a brand, such as Liberty Mutual, you filter any domain or application IDA platform-specific, unique identifier of a mobile application. For Android, it is a bundle or package ID, such as com.example.app. For iOS, it is a numeric ID, such as 123456789. Publishers can block or allow specific IDs in their inventory using Ad Quality filters. Demand Partners can reference IDs in the OpenRTB field bundle when defining targets. included in that brand. Avoid entering domains in the brand list. For example, entering the safeco.com domain here would block the Liberty Mutual brand, which includes hundreds of domains. For precise filtering, make sure to use the Domains filter for blocking or allowing domains.

Removing all filtered items

You can remove all selections from Industries, Brands, Domains, or Application IDs lists in one action. This can be useful if, for example, you want to quickly purge an out-of-date list and replace it with a new one for accurate filtering.

To remove all selections in one action:

  1. Click the Ad Quality tab.
  2. In the subsection where you want to purge a list, click Remove All.
  3. Click Delete in the confirmation screen.

Note: The Remove All link only appears with filter lists that include selections.

Setting creative filters

With creativeThe media asset associated with an ad, such as an image or video file. filters, you can block ads with particular creative types, content attributes, and ad languages from displaying on your inventory. By not naming any blocks, you are allowing everything.

  1. In the Blocked Creative Types subsection, select the types of creatives to block so that ads with particular creative types do not serve to your inventory.

  2. In the Blocked Content Attributes subsection, select the ad content attributes to block so that ads featuring creatives that contain those attributes do not serve to your inventory.

  3. In the Blocked Ad Languages subsection, select the specific languages to block so that ads in those languages do not serve to your inventory.

  4. If you are not applying other filters, click Save. Your changes are updated in the list of accounts and sites on the Ad Filters tab.

Setting performance metrics

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please visit the OpenX Support Community.

Performance metrics allow you to improve a user's experience by reducing the impacts of file weight and requests made by a creative. Setting either the Total Request Limit or the Max File Weight Limit performance metric can reduce your potential revenue. The settings recommended by OpenX appear in the UI as blue tick marks on the sliders.

Performance metrics settings are not supported for linear videoA video ad or ad unit that typically appears in a video player before (pre-roll), after (post-roll), or during a break (mid-roll) in the streamed content. In addition to the in-stream format, linear video ad units may include interstitial, out-stream, and opt-in formats. They may also be accompanied by companion ads and include interactive components..

  1. In the Total Request Limit subsection, select the number of requests that an individual creative can make. Changes can be made from either the drop-down menu or the slider.

    IAB recommends a max of 10 initial requests; however, OpenX gives you a total request limit.

  2. In the Max File Weight Limit subsection, locate the appropriate file size category and the maximum size of the creative. Changes can be made from either the drop-down menu or the slider.

    IAB recommends the following total file weight for each size grouping.

    Ad size groupingIAB max K-weight (kB)
    X-Small150
    Small300
    Medium450
    Large600
    X-Large750-900
  3. If you are not applying other filters, click Save. Your changes are updated in the list of accounts and sites on the Ad Filters tab.

Setting demand filters

With demand filters, you can block or allow demand partners from a specific market. If you want to block a demand partnerA company which purchases ad inventory on OpenX Ad Exchange. across all markets, select the demand partner within each market and block it. By not selecting any demand partners, you are allowing all demand partners to participate.

  1. Locate the appropriate market subsection (for example: OpenX US, OpenX EMEA, OpenX South East Asia, or OpenX Japan).

  2. From the drop-down, choose between Allow all, Allow only, Block these, or Block all.
  3. Select the demand partners to allow or block.

  4. If you are not applying other filters, click Save. Your changes are updated in the list of accounts and sites on the Ad Filters tab.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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