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Setting ad quality filters

Last updated on November 15, 2017

OpenX actively manages ad qualitySettings that control the types of ads that can display on your inventory. for you, but ad filters can give you additional control over the ads that display on your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit.. To set or edit ad quality filters, click the Ad Quality tab.

Note: Any ad quality filters set at the account or siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance. level will be inherited by all child sites. However, if you modify filters for a child site, be aware that:
• Your changes will override the inherited ad quality filters from the parent account or site level.
• Any future changes made at the parent account level or site level will not be inherited by the modified child site.

To re-establish a child site's ability to inherit ad quality filters, click the Reset to Parent Filters button on the edit screen of the child site's ad quality filter settings.

Setting industry, brand, and domain filters

Industry, brandA name that represents the product or service being advertised, such as Tide., and domain filters give you the ability to block or allow specific industries. Setting industry, brand, or domain filters can reduce your inventory reach and potential revenue.

  1. From the first drop-down, choose between Allow all, Allow only, or Block these. This selection applies only to the Industries, Brands, and Domains subsections. If you select Block these, the Domains subsection appears.
  2. In the Industries subsection, click in the field and select one or more industries to block or allow.
  3. (Optional) If there are brands within your selected industries that want to exclude from the industry filter:
    1. Click the Brand Exception link to the right of the Industries heading. The exceptions window appears.
    2. Click in the field and select one or more brands that you want to exclude from the filtering.
    3. Click Add.
  4. In the Brands subsection, click in the field and select one or more brands to block or allow. If you have a large list of brands, you can add them using the Bulk Add feature:
    1. Click the Bulk Add link to the right of the Brands heading. The Bulk Add Brands screen appears.
    2. Copy and paste the list of brands into the Bulk Add Brands window. Brands should be delimited by line breaks.
    3. Click Next. A list of suggested matches appears.
    4. Select the brands.
    5. Click Add.
  5. In the Domains subsection, click in the field and select one or more domains to block. If you have a large list of domains, you can add them in bulk:
    1. Click the Bulk Add link to the right of the Domains heading. The Bulk Add Domains screen appears.
    2. Copy and paste the list of domains into the Bulk Add Domains screen. Domains should be delimited by line breaks and use the following format: domain.com.
    3. Click Apply.
  6. In the Unbranded RTBReal-time bidding, auctioning online inventory within an ad exchange. Buyers bid for the impression based on the value of the user, whereas the seller sets pricing floors and awards the impression to the highest bidder. The auction process takes place in milliseconds, which is why the process is referred to as “real-time.” Bids subsection, use the toggle button to Block or Allow unbranded RTB bids. Unbranded RTB bids are bids which pass an ad quality-verified domain that OpenX has not mapped to a brand. Setting the toggle to Allow permits creatives from relevant unmapped domains to win a bid. These unmapped domains can augment inventory reach and potentially increase revenue. Setting the toggle to Block ensures that only branded bids are permitted to win a bid.

  7. If you are not applying creativeThe media asset associated with an ad, such as an image or video file. filters or demand filters, click Save. Your changes are updated in the list of accounts and sites on the Ad Filters tab.

Setting creative filters

With creative filters, you can block ads with particular creative types, content attributes, and ad languages from displaying on your inventory. By not naming any blocks, you are allowing everything.

  1. In the Blocked Creative Types subsection, select the types of creatives to block so that ads with particular creative types do not serve to your inventory.

  2. In the Blocked Content Attributes subsection, select the ad content attributes to block so that ads featuring creatives that contain those attributes do not serve to your inventory.

  3. In the Blocked Ad Languages subsection, select the specific languages to block so that ads in those languages do not serve to your inventory.

  4. If you are not applying demand filters, click Save. Your changes are updated in the list of accounts and sites on the Ad Filters tab.

Setting performance metrics

The performance metrics ad quality filters are in Beta release only. For more information, please contact your OpenX representative.

Performance metrics allow you to improve a user's experience by reducing the impacts of file weight and requests made by a creative. Setting either the Total Request Limit or the Max File Weight Limit performance metric can reduce your potential revenue. The settings recommended by OpenX appear in the UI as blue tick marks on the sliders.

Performance metrics settings are not supported for linear videoAn ad or ad unit that displays in sequence with video content in a video player. Sequencing may be pre-roll, mid-roll, or post-roll. Can be accompanied by a companion ad. An example is a video ad that plays before a video starts, though static images may also serve..

  1. In the Total Request Limit subsection, select the number of requests that an individual creative can make. Changes can be made from either the drop-down menu or the slider.

    IAB recommends a max of 10 initial requests; however, OpenX gives you a total request limit.

  2. In the Max File Weight Limit subsection, locate the appropriate file size category and the maximum size of the creative. Changes can be made from either the drop-down menu or the slider.

    IAB recommends the following total file weight for each size grouping.

    Ad size groupingIAB max K-weight (kB)
    X-Small150
    Small300
    Medium450
    Large600
    X-Large750-900

 

Setting demand filters

With demand filters, you can block or allow demand partners from a specific market. If you want to block a demand partnerA company which purchases ad inventory on OpenX Ad Exchange. across all markets, select the demand partner within each market and block it. By not selecting any demand partners, you are allowing all demand partners to participate.

  1. Locate the appropriate market subsection (for example: OpenX US, OpenX EMEA, OpenX South East Asia, or OpenX Japan).

  2. From the drop-down, choose between Allow all, Allow only, Block these, or Block all.
  3. Select the demand partners to allow or block.

  4. When you are finished making changes to your filters, click Save. Your changes are updated in the list of accounts and sites on the Ad Filters tab.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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