Audience segmentation beacons

Last updated on July 14, 2017

If audience segmentation is enabled for your account, you can generate the following tag types:

You place the tags ("beacons") in the source code of your ad space to assign a visitor to the corresponding audience segment. To assign multiple segments to a visitor, generate and place a tag for each segment. OpenX simultaneously processes the request for all segments.

To minimize connections and performance impact, you can combine multiple segmentation requests into a single beacon. You cannot generate multi-segment beacons through the OpenX UI, but you can build them based on the information provided in this section.

This topic applies to Ad Server. This topic applies to Programmatic Direct.