Last updated on September 11, 2015
Some web and mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. is subject to the Children’s Online Privacy Protection Act (COPPA) and California’s SB-568. You must identify the intended audience of your siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance. or mobile app when you create them.
OpenX provides the following privacy control mechanisms:
Cookie-based opt-out. Sets the opt-out cookie for the user
Do Not Track (DNT) header-based opt-out. Relies on a privacy setting within the user's web browser
Status check. Allows end-users to check their opt-out status and determine if you have already tracked them
These topics assume that you understand applicable local laws, which may dictate certain responsibilities you have as a website owner or as an organization placing ads on third-party websites. It is up to you to determine if, when, and where to expose these controls to end users.