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Privacy and regulatory controls

Last updated on September 11, 2015

Some web and mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. is subject to the Children’s Online Privacy Protection Act (COPPA) and California’s SB-568. You must identify the intended audience of your siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance. or mobile app when you create them.

If you use audience segmentation capabilities for re-targeting and behavioral targeting, you can allow end-users to manage how you track and target them. You can implement privacy controls directly on your web or mobile inventory or integrate them with other opt-out systems, such as the Network Advertising Initiative (NAI). By default, all of your users are automatically eligible for the tracking and targeting associated with OpenX audience segmentation—unless a user does not accept cookiesSmall text files sent from a web server to a browser, then returned by the browser each time it logs on to that server. Advertisers use cookies to monitor the number of ads that have been shown to a visitor, while they are used by websites to gauge numbers of unique visitors., which are used to track activity.

OpenX provides the following privacy control mechanisms:

These topics assume that you understand applicable local laws, which may dictate certain responsibilities you have as a website owner or as an organization placing ads on third-party websites. It is up to you to determine if, when, and where to expose these controls to end users.

See also

This topic applies to Ad Server.This topic applies to Ad Exchange.This topic applies to Programmatic Direct.

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