Last updated on May 31, 2017
Before developing the OpenX BidderOpenX's header bidding solution. Bidder enables publishers to realize the true value of their direct and indirect inventory in real time. "Bidder" can also mean a program designed to bid in real time on inventory in the OpenX Ad Exchange. for Apps technical integration, you will need to collaborate with your OpenX representative as follows. Please also use the setup checklist to ensure that you are completing all of the necessary steps of the setup process.
Provide information for all ad units
For each Android ad unit:
Please also note:
- If you have any special targeting or block lists, please provide this information to your OpenX representative.
- Any mismatch of the identifiers above will result in no fill, such as testing with an app that does not use the bundle ID/application ID provided to OpenX.
Provide OpenX with access to MoPub
Provide OpenX with access to MoPub using the unique OpenX email address provided.
OpenX will create the following in MoPub:
- One (1) order per ad format. Orders can be created for the following mobile formats:
- Medium 300x250 (Phone or Tablet)
- Banner 320x50 (Phone or Tablet)
- Fullscreen Portrait 320x480 (Phone)
- Fullscreen Landscape 480x320 (Phone)
- Leaderboard 728x90 (Tablet)
- 90 line items under each order. Line items are set with the following bucket pricing:
- $0.05-$1.00 = $0.05 increments
- $1.00-$5.00 = $0.10 increments
- $5.00-$20.00 = $0.50 increments
Please also note:
- For each line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery., OpenX will target the
m_oxcustom key and the price in CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000). micros as the value.
- To be competitive, all price bucket breakouts should be similar for partners across your demand stack. Please discuss any questions you may have with your OpenX representative prior to setup.
After ad serverA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. setup is complete, you can proceed with iOS adapter and Android adapter integrations.