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DFP custom role setup for OpenX Bidder

Last updated on December 29, 2016

As part of the BidderOpenX's header bidding solution. Bidder enables publishers to realize the true value of their direct and indirect inventory in real time. "Bidder" can also mean a program designed to bid in real time on inventory in the OpenX Ad Exchange. setup process, line items that correspond to the various bid buckets must be created within DFP. Since this could entail the creation of many line items, giving OpenX access to your DFP instance permits OpenX to automatically set up these line items on your behalf. Create a user account to permit OpenX access with the following settings:

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