Setting category filters

Last updated on October 3, 2016

If enabled, you can set category filters for your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit., which allow you to have more control over what ads display on your sites. With these filters, you can block ads with particular industries, creativeThe media asset associated with an ad, such as an image or video file. types, content attributes, and ad languages from displaying on your inventory.

Note: You can set category filters at the account or siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance. level. If set at the account level, these filters apply to all sites that belong to it. Alternatively, you can override at the site-level to specify different filter settings for each site.

If you set filters at the publisherAn account type that represents a business with ad space to sell. account level and then set filters for a site, the site filters will override the account-level filters.

If you set filters at the network account level and then set filters for a publisher, the publisher filters will override the network-level filters.

To set category filters:

  1. Go to the Ad QualitySettings that control the types of ads that can display on your inventory. tab.

  2. In the list of accounts and sites on the Ad Filters tab, click the Edit ad filters icon for the account or site you want to change filter settings for. (You can search for the account or site you are interested in or expand the list to find the one you want to update.) This displays the Edit Ad Filters screen for the selected account or site.

  3. In the Creative Filters box, click Update.

  4. In the Blocked Creative Types section, select the types of creatives to block so that ads with particular creative types do not serve to the inventory.

  5. In the Blocked Content Attributes section, select the ad content attributes to block so that ads featuring creatives that contain those attributes do not serve to the inventory.

  6. In the Blocked Ad Languages section, select the specific languages to block so that ads in those languages do not serve to the inventory.

  7. When you are finished making changes to your filters, click Save. Your changes are updated in the list of accounts and sites on the Ad Filters tab.

Your list of sites contains a summary view of these category filters so that you can quickly see the filters that are set for them.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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