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Creating network line items

Important: Work with your account manager to determine the optimal configuration.

Create data-linked line items for trafficking ads to the inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. you are monetizing.

Tip: If you have existing network line items, you can copy ("clone") them and their ads from the list of network line items. Just select an existing line itemThe primary unit of execution for an OpenX order, which represents a specific inventory purchase and the required conditions for ad delivery. and click the clone button.

To create a network line item:

  1. Go to the Orders > Demand Partners tab.

  2. In the list of demand partners, click the self-managed demand partnerA company which purchases ad inventory on OpenX Ad Exchange. for which you want to create a network line item. Be sure to select the correct demand partner.

    The Add Network Line Item screen is displayed.

  3. Enter a unique Name for the line item. It is best to follow a naming convention to help you identify the purpose of the line item, such as: network_name-siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance._name-ad_size-screen_location-geo

  4. Choose a Pricing Method for the line item:

  5. (Optional) Complete any of the following fields as needed:

    1. Choose a Frequency Cap option for the line item:

    2. Specify specific days or times of day to run the line item:

      • Days of Week to Run (based on the advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites.'s timezone). Choose All or Specific Days to specify the days of the week that the ad for this line item should run during its flight. If you choose Specific Days, then click in the field and select a day in the list. Repeat this to specify more that one day of the week for the ad to run.

      • Hours of Day to Run (based on the advertiser's timezone). Choose All or Specific Hours to specify the times of the day that the ad for this line item should run during its flight. If you choose Specific Hours, then click in the field and select a one-hour time frame in the list. Repeat this to specify more that a single one-hour time frame for the ad to run.

    3. Specify a Lifetime impression capAn integer that represents the maximum number of impressions for a line item within its flight dates. for the line item. Type in an integer that represents the maximum number of impressions for the line item within its flight datesAn interval that specifies the maximum life span of a line item. If its impression goal is met before the end of the flight, the line item becomes unavailable. Flight dates must fall within order dates..

    4. Specify a Daily impressionA single display of an ad on a web page, mobile app, or other delivery medium. For deals, impression is a metric to relay the total number of ads that have served. See also billable impression, forecasted impressions. cap for the line item. Type in an integer that represents the maximum number of impressions for the line item in a single day.

    5. Click Show Advanced Line Item Settings:

      1. Specify Flight Dates for the line item.

        • Choose one of the following options for the Start date:

          • Now

          • Order Start Date

          • Specific Date

        • Click in the End field and specify a different end date for the line item (the default is the end date for the container order).

      2. Complete any of the following fields as needed:

        1. Specify the Lifetime click cap for the line item. Type in an integer that represents the maximum number of clicks a line item may generate within its flight dates. The line item will expire if it reaches this limit.

        2. Specify the Daily click cap for the line item. Type in an integer that represents the maximum number of clicks a line item may generate within a single day. The line item will be suspended until the start of the next day if it reaches this limit.

        3. Specify the Lifetime Conversion cap for the line item. Type in an integer that represents the maximum number of conversions or actions that a line item may generate within its flight dates, beyond which the line item expires.

        4. Specify an External IdentifierA free-form reference ID. For example, "Debbie's Account." for the line item. Type in an ID for an external system you may have integrated with OpenX.

        5. In the Notes field, enter additional details for the line item.

  6. If the ad network can default on the ad, select the Passback Allowed check box. You must then copy the tag and provide it to the network according to their instructions. If the passback tag is not properly implemented, you will be at risk of serving blank ads. If you select Passback Allowed, a Preview button will allow you to test your passback tag before you complete the line item setup.

  7. Click Continue to display the Targeting panel, where you can set targeting criteria for the line item. For example, you can target specific inventory or target specific geolocations. By default, all your inventory is targeted, all geolocations, and so on for each targeting dimension.

  8. Click Continue to display the Ad Details panel, where you define the ad to serve for the line item.

  9. Select an Ad Type, such as HTML or Third-party HTML.

  10. In the Size list, select a size for the final ad rendering. Select a standard IAB size in the list. Alternatively, select Custom Size and enter custom dimensions in the Width and Height fields.

  11. In the Source field, enter the HTML ad codeCalled ad tag at OpenX. An ad tag is a small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space. provided to you by the ad network according to their instructions. This field has a character limit of 131072.

    Important: You should ensure that the ad code you place in the Source field:

    • Corresponds to the correct ad network

    • Is only used for one line item

    • Is not used in any other systems

    If the ad code runs in multiple locations, your reporting data will be incorrect.

  12. If you selected 3rd Party HTML from the Ad Type list, select the Third-Party Server where the ad comes from. This enables OpenX to support click-tracking.

  13. If you selected the Passback Allowed check box, the Preview is displayed at the bottom of the screen. Click Preview to verify that the passback tag is properly implemented. If not, the Passback Code Not Detected error is displayed. If you receive this error and believe that the passback code is properly implemented, you can retest until you see a proper response. It can take a few minutes for a passback to become available.

    If a blank ad is rendered and the passback code is not detected, it is possible that it was not implemented correctly. If this happens, reconfirm the passback code with the ad network.

  14. Click Create to save the line item.

Tip: OpenX will automatically pull third-party data into the network line item screens once the line item runs and data is matched.

Once you create a network line item, you can:

This topic applies to SSP. Most SSP activities are completed by OpenX.

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