Demand partners

Last updated on June 12, 2015

A demand partnerA company which purchases ad inventory on OpenX Ad Exchange. represents a third-party network with which you have a (self-managed) relationship through which you want to traffic ads for your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit..

If enabled for your account, you can manage your demand partners and the objects associated with them and view details for both self-managed and OpenX-managed ad-buying sources.

To traffic ads via OpenX, you need at least one ad networkAn OpenX account type, which represents a business that manages other businesses and typically contains and manages both publisher accounts and advertiser accounts. with at least one network line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery..

Through the Orders > Demand Partners tab, you can:

  1. Create ad networks

  2. Create network line items

Important: Creating or editing ad networks can negatively impact inventory performance. Work with your account manager to determine the optimal configuration.

This topic applies to SSP. Most SSP activities are completed by OpenX.