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Event feed file format

After you uncompress a GZIP feed file, you can see that the contents are UTF-8 encoded and that each file contains a header row. The feed schema indicates the field delimiter, which is a tab.

If any of the following characters occur in the source data, they are escaped with a backslash:

  • tab (U+0009). Becomes a literal string \t

  • newline (U+000A). Becomes a literal string \n

  • backslash (U+005C). Becomes a literal string \\

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct.

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