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Before you start creating a line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. in the OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats., you can use the Forecasting tool to see a forecast of impressions that would be filled by the proposed line item, as well as its revenue impact. This way, you'll make sure there is enough inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. to fulfill delivery goals and meet campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order. requirements.

The availability forecastAn OpenX forecasting feature that helps ensure your inventory can fulfill delivery goals and meet campaign requirements. shows you not only available impressions and potential revenue, but also the impact of your forecasted line item on any other line items that would otherwise have filled those impressions. The impact is shown in number of impressions lost and in revenue lost from that line item.

If enabled for your account, open the Availability tab under Forecasting to use the forecasting tools.

You can:

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX.

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