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Running a forecast

Last updated 3/23/2017

For line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. forecasting, the Run Forecast tab allows you to quickly run an availability query on a proposed campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order. and enter in your own targeting or apply a targeting template. You can view a forecast of available impressions based on your own targeting dimensions. You can also forecast unsold impressions. Your availability forecastsAn OpenX forecasting feature that helps ensure your inventory can fulfill delivery goals and meet campaign requirements. are unique to you and are not shared with other users.

Once the line item forecast becomes populated and ready to view, you can view it on the My Availability Forecasts tab.

To check availability for a potential line item:

  1. Make sure you know the proposed flight datesAn interval that specifies the maximum life span of a line item. If its impression goal is met before the end of the flight, the line item becomes unavailable. Flight dates must fall within order dates., buying model, and targeting you want to use in order to forecast impressions. If you want to reference an existing targeting template, make note of the name of the template you want to use in your forecast.

  2. On the Forecast tab, select Availability and then Run Forecast.

  3. Select the desired flight dates of your proposed line item.

  4. Select a buying modelThe terms under which a specific inventory purchase is made, as well as the priority order in which OpenX considers a line item for selection, including 1. Guaranteed – exclusive; 2. Guaranteed – share of voice; 3. Guaranteed – volume goal; 4. Non-guaranteed – preferred access; 5. Non-guaranteed; 6. House:

  5. If you want to apply Targeting Dimensions, you can either select an existing targeting template or set up your own new targeting criteria.

  6. If you want to apply a Frequency Cap, enter a number of impressions per day.
  7. Click Check Availability. A progress bar is displayed, so you know how long it might take to see your forecast.

    To view the forecast when it is completed, either stay on the Check Availability tab or view it later when it is listed on the My Availability Forecasts tab.

  8. If you want to save this availability query to a report so that you can quickly access it later, click Save to My Availability Reports. In the screen that appears, name the query so that you can easily find it later on the Availability Report tab.

See also

Understanding your availability forecast

My Availability Forecasts

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX.

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