Overriding forecasts and historical data

To gain more control of your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit., set overrides on historical impressions, forecasts, and seasonality for individual ad units. For example, if you anticipate more traffic than normal for a specific ad unitThe smallest inventory component that represents the space on a site where ads display., you can manipulate the forecast data to allow sales into the anticipated traffic increase.

To view and set overrides:

  1. On the Forecast tab in the OpenX main screen, click Override subtab.

  2. Specify the individual ad unit you want to view.

    By default, this displays a graph showing impressions for the selected ad unit for the past year, where you can set overrides for the values.

  3. Choose an option to switch between these views and to set overrides for them:

    • Impressions (the default). View and override historical impressions.

    • Forecast. View and override forecasts.

    • Seasonality. View and override historical traffic patterns and trends.

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX.