Viewing inventory forecasts

Last updated April 19, 2016

To view inventory forecasts:

  1. On the Analysis subtab, choose your inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. and click Show Chart.

  2. (Optional) Select a Targeting Template to focus your forecast, such as to target a specific geographic location. In this case, the forecast for My SiteAn OpenX component that represents top-level domains or subdomains and is used to organize ad units. Sites enable you to target and report on inventory performance. may be 10,000 impressions, but applying the Los Angeles, CA targeting criteriaThe rules that define how a creative should be targeted for delivery to viewers. There are several types of targeting criteria: audience targeting, custom targeting, geographic targeting, inventory and content targeting, screen type (delivery media) targeting, and technology and devices targeting. may change the forecast to 2000. The targeting templates available in this list include all named targeting templates you have access to and have been forecasted against. You can manage these templates and this list on the Targeting Templates tab.


    Create targeting templates on the Targeting Templates tab.

  3. To focus your view on the dates you are interested in, use the date picker at the bottom of the screen. Select a preset date range in the list, or set specific dates for your forecast.

    For example, to plan for the holiday season, click Specific Dates and then select a date range between November and January to view the forecast during that time frame. This updates the graph to display the plot for those dates only. (You can drag the control bars as needed to reduce or expand the date range.)

  4. Make adjustments to your selections and view the data again (click Show Chart), as needed.

After viewing a forecast, you may also set overrides for it through the Override tab.

This topic applies to Ad Server. This topic applies to SSP. Most SSP activities are completed by OpenX.