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Getting an ad tag for an ad unit

Last updated on August 12, 2016

Before OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. can start serving ads to the ad units that you set up, you need to copy and paste the ad tagA small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space. into the source code for your webpage or mobile webpage. The format and structure varies for different ad tags.

To retrieve an ad tag:

  1. Open the view ad unit screen of the ad unit for which you want to retrieve the ad tag.

  2. Copy the code located in the field.

  3. Paste the ad tag into the source code for your webpage or mobile webpage.

See also

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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