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Retrieving conversion tags

For each conversion tagA small piece of code that tracks how users respond to the ads that serve for the orders they are associated with. that you set up, you need to retrieve the tag and paste it into the source code of the advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites.'s website. OpenX supports either JavaScript or image conversion tag types.

To retrieve a conversion tag:

  1. Open the conversion tag screen for which you want to copy a tag.

  2. Click the Tag tab.

  3. In the list, select a tag type:

    • JavaScript

    • Image

      Note: Selecting a different tag type in the list updates the code in the field.

  4. Copy the tag from the field and paste it into the source code for the advertiser's website.

This topic applies to Ad Server.

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