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Ad tags

Last updated on December 6, 2016

An ad tagA small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space. is a small piece of code that includes parameters describing the ad space where you want to display ads.

For example, when a user visits a webpage, ad tags direct their browser to call the Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats., which replies with the selected ads in an HTML delivery response, which the user's browser renders.

Important: If you have an iOS app, please ensure your app meets App Transport Security (ATS) requirements.

After you set up ad units for your sites, you need to retrieve and implement the ad tags so that ads can be served to your ad space. Depending on the ad unitIn OpenX, the smallest inventory component that represents the space on a site where ads display. type, this means you need to do one of the following:

To expedite these tasks and save time, OpenX allows you to export multiple ad tags at once.

Tip: You can also customize the ad requests that OpenX uses to serve ads. For example, if your ad space uses SSL/TLS, specify https instead of http in your ad tag's URLs.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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