Last updated on July 20, 2018
OpenX Mobile provides the following mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. integration options:
Server-to-server ad calls
There are two server-to-server integration methods for apps:
- OpenRTB server-to-server (S2S) integrations are available in some scenarios. OpenX is compliant with the IAB's OpenRTB 2.5 specification. For more details, please contact OpenX.
- You can configure your app to make requests to an ad serverA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats., which then sends ad requests to the OpenX Ad Exchange. Formats supported include banner, interstitial, MRAID, and VAST. For details, see Server-to-server ad calls. You must include all required mobile ad call parameters, such as app bundle, a device ID, and the tracking flag.
TBD combine with mobile ad requests and rewrite.