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Getting started with OpenX Mobile

Last updated on June 14, 2017

Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please contact your OpenX representative.

OpenX Mobile provides the following mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. integration options:

OpenX Mobile SDKs

Leverage the OpenX Mobile SDK for improved latency and the ability to pass through demographic data to buyers. The SDKs provide support for bannerThis is an ad that appears on a web page which is typically hyperlinked to an advertiser’s website. Banners can be images (GIF, JPEG, PNG), JavaScript programs or multimedia objects (Flash, Java, Shockwave etc.)., MRAIDMobile Rich Ad Interface Definitions, a type of API framework for interfacing between an ad creative and native mobile capabilities., and interstitialA full-screen ad displayed in content transitions. For example, a video ad that loads between levels of a mobile game. ads. For details, see OpenX Mobile iOS SDK and OpenX Mobile Android SDK.

Bidder for Apps

BidderOpenX's header bidding solution. Bidder enables publishers to realize the true value of their direct and indirect inventory in real time. "Bidder" can also mean a program designed to bid in real time on inventory in the OpenX Ad Exchange. for Apps is a lightweight app bidder solution that supports banner, interstitial, and MRAID ads as well as flexible ad sizes for a single ad unitIn OpenX, the smallest inventory component that represents the space on a site where ads display.. It is currently supported for MoPub. For details, see OpenX Mobile Bidder for Apps.

Note: If you are using DFP as your ad serverA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. and are interested in participating in the OpenX Bidder for Apps Beta for DFP, please contact your OpenX Account Manager.

BrandTags

Ad tags

Quickly access the power of the OpenX Ad Exchange with our mobile-optimized tags that are easy to integrate and require no developer resources. OpenX ad tags support banner and interstitial ads on DFP and MoPub, and MRAID on DFP.

VAST ad tags (Beta)

Openx VAST ad tagsSynonymous with VAST URL. An HTTP-based URL that enables communication between video players and ad servers. Publishers configure these tags in order to serve video ads on their sites. are supported in VAST-compliant video players.

Server-to-server ad calls

You can configure your app to make requests to an ad server, which then sends ad requests to the OpenX Ad Exchange. Formats supported include banner, interstitial, MRAID, and VAST. For details, see Server-to-server ad calls.

Do not use server-to-server ad calls if your app is unable to pass key mobile ad call parameters, such as app.bundle, lat and lon, and tracking parameters.

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