Last updated on July 20, 2018
Note: Some features mentioned here may not be available in your region or based on your user roleA grouping of user capabilities that describe the tasks a user can perform in OpenX.. For more information, please visit the OpenX Support Community.
OpenX Mobile provides the following mobile appSynonymous with mobile. Refers to the use of an app via a mobile device, specifically to differentiate from mobile web. integration options:
OpenX Mobile SDKs
Quickly access the power of the OpenX Ad Exchange with our mobile-optimized tags that are easy to integrate and require no developer resources. OpenX ad tags support banner and interstitial ads on DFP and MoPub, and MRAID on DFP.
OpenX VAST ad tagsSynonymous with VAST URL. An HTTP-based URL that enables communication between video players and ad servers. Publishers configure these tags in order to serve video ads on their sites. are supported in VAST-compliant video players.
Bidder for Apps
BidderOpenX's header bidding solution. Bidder enables publishers to realize the true value of their direct and indirect inventory in real time. "Bidder" can also mean a program designed to bid in real time on inventory in the OpenX Ad Exchange. for Apps is a lightweight app bidder solution that supports banner, interstitial, and MRAID ads as well as flexible ad sizes for a single ad unitThe smallest inventory component that represents the space on a site where ads display.. It is currently supported for MoPub. For details, see OpenX Mobile Bidder for Apps.
Note: If you are using DFP as your ad serverA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. and are interested in participating in the OpenX Bidder for Apps Beta for DFP, please contact OpenX.
Server-to-server ad calls
There are two server-to-server integration methods for apps:
- OpenRTB server-to-server (S2S) integrations are available in some scenarios. OpenX is compliant with the IAB's OpenRTB 2.5 specification. For more details, please contact OpenX.
- You can configure your app to make requests to an ad server, which then sends ad requests to the OpenX Ad Exchange. Formats supported include banner, interstitial, MRAID, and VAST. For details, see Server-to-server ad calls. You must include all required mobile ad call parameters, such as app bundle, a device ID, and the tracking flag.