Getting started with Ad Exchange

Last updated on July 11, 2018

OpenX Ad Exchange is a global real-time bidding ad exchange. If you have a Self-serve Publisher account, you can use OpenX Ad Exchange for Publishers to sell web or mobile ad space.

Key concepts and elements

The following are foundational concepts in OpenX Ad Exchange. Many of these concepts are also used in OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats..

In order to sell web or mobile ad space through OpenX Ad Exchange for Publishers, you need to:

  1. Obtain domain approval through the OpenX Support Community.

  2. Create sites to represent specific websites where you have ad space to sell.

    When creating a site, consider demand stack and optimization. To find out how to define a plan and consider differentiators like web versus mobile, please visit the OpenX Support Community.

  3. Create ad units to represent the actual pieces of ad space you want to offer through OpenX.

    Note:  Make sure to review the size, floor CPMCost per mille, a pricing method which calculates cost based on the number of impressions (per 1000)., and passback ad tag for your new ad unit. A passback ad tag is the HTML code for a fallback ad to serve in cases where you would otherwise have a blank ad.

  4. Implement the ad tags for ad units in your ad space.

  5. Set ad quality filters and categories.

Then you can:

Generate and Schedule reports to track your inventory's performance.

We recommend the following reports:

This topic applies to Ad Exchange.

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