Last updated on August 4, 2017
Underneath line items are ads. For a visual representation, you can see Ads/Creatives in the orange section of the diagram below.
Ads contain creatives. Creatives are the media assets created for use in an ad, whether image, video, native, or HTML. Ads can be associated with one or more creatives.
At the ad level, you upload creatives and apply settings. An ad contains information about its creatives, like size, click target window, and landing page URL. The ad's information determines how its creatives are served and what happens when someone clicks them.
Note: OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. enables you to set the ad size at the ad level, but other ad tech platforms may house this setting elsewhere, like at the line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. level.
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