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Getting started: Forecasting

Forecasting your available inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. enables you to plan campaigns with maximum revenue impact. Forecasting helps you predict whether you will have enough inventory for a campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order., as well as estimate the revenue impact of a line itemThe primary unit of execution for an OpenX order, which represents a specific inventory purchase and the required conditions for ad delivery..

With the OpenX forecasting tool, you simulate a line item without actually entering it as a real line item. OpenX uses the variables you enter and analyzes your available inventory at the ad unitIn OpenX, the smallest inventory component that represents the space on a site where ads display. level, giving you an accurate forecast: on average, 45% more accurate than other platforms.

Seasonal trends are automatically incorporated, and OpenX uses up to 12 months of historical data for increased accuracy.

 

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This topic applies to Ad Server.

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