After reading this guide, you will be familiar with the basic OpenX Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. concepts of:
Ad delivery setup
Introduction to OpenX Ad Server
OpenX Ad Server is a platform that serves ads to your direct-sold inventory. It helps you channel sales of your advertising inventory using various online and mobile formats. By using targeting to match impressions with ads, Ad Server helps you increase revenue as a publisherAn account type that represents a business with ad space to sell.. With OpenX Ad Server, you can manage your inventory, review forecasts, traffic ads and run reports to track your progress, and more.
OpenX Ad Server Elements
The following diagram shows the structure of basic OpenX Ad Server elements.