Once your campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order. is live, you can analyze campaign performance with reporting. Reports enable you to monitor data, for example: inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. performance, impressions delivered, revenue, line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. pacing, conversions, and click-through rates. My Reports is where you can generate, manage, view, and export customized reports. Generating reports is something you will probably do frequently. In fact, you can even schedule the reports you want to run at specified intervals.
You can run preconfigured reports, such as Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. and Publisher Revenue, and you can also customize the preconfigured reports.
Refer to the table below for an overview of some Ad Server-specific reports. You can configure, customize, and schedule as many reports as you need.
Are you ready to work with reports?