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Getting started: Reporting

Once your campaignAn advertising project in its entirety, from conception through creation and buying to tracking and final analysis; A collection of related creatives with common advertising purpose and booking requirements; A set of criteria for purchasing inventory to achieve advertising goals. See order. is live, you can analyze campaign performance with reporting. Reports enable you to monitor data, for example: inventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. performance, impressions delivered, revenue, line itemThe primary unit of execution for an order, which represents a specific inventory purchase and the required conditions for ad delivery. pacing, conversions, and click-through rates. My Reports is where you can generate, manage, view, and export customized reports. Generating reports is something you will probably do frequently. In fact, you can even schedule the reports you want to run at specified intervals.

You can run preconfigured reports, such as Ad ServerA complete digital advertising platform where publishers sell, manage, and deliver their advertising inventory across all digital formats. and Publisher Revenue, and you can also customize the preconfigured reports.

Refer to the table below for an overview of some Ad Server-specific reports. You can configure, customize, and schedule as many reports as you need.

Report Description
Ad Server Report Displays direct-sales inventory performance at the network account level
Publisher Revenue Report Generates information at the publisherAn account type that represents a business with ad space to sell. account level regarding the performance of both Ad Server and Ad Exchange inventory
Advertiser Performance Report Provides advertiserIn OpenX, an account type that represents a business that runs advertising campaigns to display ads on websites. account level performance metrics, including impressions delivered, revenue, line item pacing, conversions, and click-through rates
Custom Key Value Report Displays inventory performance metrics where you have applied custom key value pairs
Domain Performance Report Provides performance metrics regarding publisher subdomain inventory. Compare how subdomains containing the same ad unitThe smallest inventory component that represents the space on a site where ads display. (ad tagA small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space.) are performing

 

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Configure reports

 

This topic applies to Ad Server.

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