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Inventory

Last updated on December 16, 2016

Use the InventoryAd space available on a website or app. The basic unit of inventory for OpenX is an ad unit. tab to define and manage your ad space that you want to sell through OpenX.

You can define inventory for web, mobile, email, and video ads.

You need to:

  1. Add your sites. Typically, this involves adding a siteAn OpenX component that represents top-level domains or sub-domains and is used to organize ad units. Sites enable you to target and report on inventory performance. for each of your top-level domains and sub-domains.

  2. For each site, create ad units to represent the areas on the site where ads will appear. You need to create an ad unitIn OpenX, the smallest inventory component that represents the space on a site where ads display. for each piece of ad space where you want to display an ad. You can set up ad units for display, email, video, and mobile ads.

  3. Depending on the delivery mediumThe manner in which an end-user is exposed to ad inventory, such as web or mobile. or ad unit type:

You can also:

  • Create sections to organize the ad units to correspond to each type of content on your sites.

  • Create ad unit groups to organize your ad space into known collections that you can sell as a template for related ads.

  • Create ad products to bundle similar segments of your inventory into sales-friendly packages.

  • Create selling rules to define the inventory that you want to make available through the OpenX Ad Exchange.

  • If enabled, create audience segments that you want to make available for advertisers to target in their line items or that you want to include in your ad products or selling rules.

The contents of the Inventory tab is different for publisherIn OpenX, an account type that represents a business with ad space to sell. account users. In this case, it displays the list of sites for their account.

From here publisher users can:

Note: These topics assume you have the appropriate user access. If you are unable to perform required tasks, contact your account administrator to verify your access.

This topic applies to Ad Server. This topic applies to Ad Exchange. This topic applies to Programmatic Direct. This topic applies to SSP. Most SSP activities are completed by OpenX.

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